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craftimpact.com
July 16, 2025

Your site's images could be 88% (3,015 KB) smaller. That's seconds of extra load time your visitors are waiting on.

Based on < internet speed. Download speed baselines from Chrome DevTools. Actual time may vary.
Start Over

Slow images are costing you visitors and revenue.

Every second of load time costs conversions. Research shows a 1-second delay reduces conversions by 7%. Your images could be 88% smaller — that's a meaningful speed gain ready for the taking.

Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.

"PicPerf is one of the best services I've used. You just add a prefix to your asset URLs, and then it just works."

Eric Barnes / Laravel News

"PicPerf optimizes the images for me and automatically uses the best format for the user. What more could you want?"

Jason Beggs / Design to Tailwind

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Original Size
Optimized Size
Savings
https://www.craftimpact.com/hubfs/work-blog_case-studies/Burney_Wealth_Management/BWM-case-study.png
2,535 KB
61 KB
98%
https://www.craftimpact.com/hubfs/financial-advisors-landing-page/adam-headshot-circle%20%281%29.png
123 KB
8 KB
94%
https://www.craftimpact.com/hubfs/2023-theme/professional-services-1-5.png
51 KB
7 KB
86%
https://www.craftimpact.com/hubfs/2023-theme/financial-advisors-1-5.png
41 KB
10 KB
75%
https://www.craftimpact.com/hubfs/2023-theme/product-manufacturers-1-5.png
45 KB
12 KB
73%
https://www.craftimpact.com/hubfs/financial-advisors-landing-page/erica-arroyo-headshot-round.png
115 KB
31 KB
73%
https://www.craftimpact.com/hubfs/Theme/ben-cohen-headshot-square.jpg
51 KB
20 KB
61%
https://sidebar.bugherd.com/assets/bh_logo_short-1d6af89eca7e694074a6e0bd9201111a89f1683346b813c99cd5b395cf7d7e23.png
2 KB
894 bytes
60%
https://www.craftimpact.com/hubfs/amg_cs2.jpg
66 KB
27 KB
60%
https://www.craftimpact.com/hubfs/mapw_cs.jpg
100 KB
41 KB
59%
https://www.craftimpact.com/hubfs/cwm_cs.jpg
106 KB
51 KB
52%
https://www.craftimpact.com/hubfs/2023-theme/svg/badges.png
7 KB
3 KB
52%
https://www.craftimpact.com/hubfs/joel2.jpeg
53 KB
36 KB
32%
https://www.craftimpact.com/hubfs/Raving%20Fans/keri_higgins_bigelow.jpg
3 KB
2 KB
30%
https://www.craftimpact.com/hubfs/2023-theme/stars.svg
3 KB
2 KB
27%
https://www.craftimpact.com/hubfs/2023-theme/svg/icon-hang-loose.svg
2 KB
1 KB
25%
https://www.craftimpact.com/hubfs/2023-theme/chat-boxes.png
28 KB
21 KB
25%
https://1610978.fs1.hubspotusercontent-na1.net/hubfs/1610978/2023-theme/money_slash.png
3 KB
2 KB
24%
https://www.craftimpact.com/hubfs/2023-theme/svg/icon-employee-network.svg
2 KB
1 KB
23%
https://www.craftimpact.com/hubfs/2023-theme/svg/icon-anouncement.svg
1 KB
807 bytes
23%
https://www.craftimpact.com/hubfs/2023-theme/svg/icon-rocket.svg
1 KB
972 bytes
22%
https://www.craftimpact.com/hubfs/2023-theme/svg/icon-target.svg
1 KB
890 bytes
21%
https://www.craftimpact.com/hubfs/2023-theme/svg/icon_arrow_right.svg
483 bytes
381 bytes
21%
https://www.craftimpact.com/hubfs/2023-theme/svg/ci_logo_white.svg
5 KB
4 KB
21%
https://www.craftimpact.com/hubfs/2023-theme/svg/logo-ci-blue.svg
5 KB
4 KB
21%
https://www.craftimpact.com/hubfs/2023-theme/clouds.png
14 KB
11 KB
20%
https://www.craftimpact.com/hs-fs/hubfs/work-blog_case-studies/Burney_Wealth_Management/Branding_FullLogo-1.png?width=270&height=115&name=Branding_FullLogo-1.png
9 KB
7 KB
20%
https://www.craftimpact.com/hubfs/2023-theme/svg/icon-money-management.svg
2 KB
2 KB
18%
https://www.craftimpact.com/hs-fs/hubfs/2023-theme/money.png?width=450&height=428&name=money.png
32 KB
26 KB
17%
https://www.craftimpact.com/hubfs/cwm_logo_main.svg
19 KB
16 KB
16%
https://www.craftimpact.com/hubfs/2023-theme/svg/icon_plus.svg
443 bytes
376 bytes
15%
https://www.craftimpact.com/hubfs/2023-theme/svg/foot_linked.svg
613 bytes
520 bytes
15%
https://www.craftimpact.com/hubfs/AMG_cs.svg
4 KB
4 KB
15%
https://www.craftimpact.com/hubfs/ma_logo.svg
3 KB
2 KB
15%

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