auburn.edu January 26, 2026
Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.
Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.
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Original Size
Optimized Size
Savings
2 KB
145 bytes
92%
4 KB
303 bytes
92%
119 KB
27 KB
77%
https://wire.auburn.edu/content/ocm/2025/01/images/20260120-cake-cups-at-the-incubator-in-hey-day.jpg
378 KB
86 KB
77%
111 KB
29 KB
73%
478 KB
137 KB
71%
https://ocm.auburn.edu/brand-center/logos/auburn/formal_horiz/white_orange/auburn_formal_h_white_orange_digital.png
44 KB
13 KB
71%
139 KB
48 KB
65%
https://ocm.auburn.edu/brand-center/logos/auburn/formal_horiz/fullcolor/auburn_formal_h_fullcolor_digital.png
47 KB
18 KB
63%
124 KB
47 KB
62%
125 KB
51 KB
59%
https://cloud.tagbox.com/media/1614027/2008738/296913/274717289_10159709489478194_6492591022823280143_n.jpg
2 KB
692 bytes
56%
129 KB
56 KB
56%
101 KB
46 KB
55%
https://ocm.auburn.edu/brand-center/logos/auburn/informal_horiz/white_orange/auburn_informal_h_white_orange_digital.png
32 KB
16 KB
50%
101 KB
60 KB
41%
152 KB
94 KB
38%
https://ocm.auburn.edu/brand-center/logos/auburn/informal_horiz/fullcolor/auburn_informal_h_fullcolor_digital.png
34 KB
21 KB
38%
35 KB
22 KB
37%
182 KB
118 KB
35%
65 KB
43 KB
34%
245 KB
165 KB
33%
76 KB
52 KB
31%
44 KB
30 KB
31%
130 KB
91 KB
30%
117 KB
84 KB
28%
216 KB
157 KB
27%
177 KB
129 KB
27%
89 KB
65 KB
27%
18 KB
13 KB
26%
150 KB
111 KB
26%
161 KB
119 KB
26%
1 KB
907 bytes
20%
6 KB
5 KB
19%
3 KB
2 KB
17%
1 KB
906 bytes
17%
965 bytes
800 bytes
17%