waypostmarketing.com
January 30, 2026

You could reduce your image size by 52% (60 KB), saving seconds of total load time.

Based on < internet speed. Download speed baselines from Chrome DevTools. Actual time may vary.
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Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.

Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.

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Original Size
Optimized Size
Savings
https://www.waypostmarketing.com/wp-content/uploads/2024/06/home-strategy-480x144.jpg
13 KB
6 KB
58%
https://www.waypostmarketing.com/wp-content/uploads/2020/01/web-design-hover-1.jpg
24 KB
11 KB
54%
https://www.waypostmarketing.com/wp-content/uploads/2023/01/home-roi.jpg
22 KB
10 KB
53%
https://www.waypostmarketing.com/wp-content/uploads/2024/06/doug-and-danielle-home2024-MOBILE-480x316.jpg
37 KB
19 KB
49%
https://www.waypostmarketing.com/wp-content/uploads/2024/07/home-sales-enablement-2024-480x144.jpg
19 KB
10 KB
48%