thinkpr.co.uk February 15, 2026
Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.
Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.
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Original Size
Optimized Size
Savings
https://static.wixstatic.com/media/ae616f_857ee28ddc064c3889ef8d131412d0d4~mv2.jpg/v1/fill/w_368,h_357,fp_0.53_0.50,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/Socials.jpg
15 KB
7 KB
51%
https://static.wixstatic.com/media/11062b_b2f45b950b8241a289c01c7cdd23fce2~mv2.jpg/v1/crop/x_0,y_0,w_3108,h_4160/fill/w_194,h_200,fp_0.50_0.50,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/Two%20people%20discussing.jpg
4 KB
2 KB
50%
https://static.wixstatic.com/media/nsplsh_dbfc641543b148819392f354e7b650af~mv2.jpg/v1/fill/w_194,h_200,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/Image%20by%20AbsolutVision.jpg
7 KB
4 KB
50%
https://static.wixstatic.com/media/11062b_b2f45b950b8241a289c01c7cdd23fce2~mv2.jpg/v1/crop/x_0,y_0,w_3108,h_4160/fill/w_73,h_98,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/Two%20people%20discussing.jpg
1 KB
604 bytes
48%
https://static.wixstatic.com/media/ae616f_d8d15cc262a0409b82017f1504edce85~mv2.png/v1/crop/x_0,y_141,w_500,h_219/fill/w_112,h_49,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Think_New%20Logo.png
3 KB
1 KB
48%
https://static.wixstatic.com/media/nsplsh_dbfc641543b148819392f354e7b650af~mv2.jpg/v1/fill/w_147,h_98,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/Image%20by%20AbsolutVision.jpg
2 KB
955 bytes
46%
https://static.wixstatic.com/media/ae616f_78acd134c304430f91a71248a3053a82~mv2.jpg/v1/fill/w_194,h_200,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/Jacket-Dust-Cover-Book-Presentation-Mockup.jpg
7 KB
4 KB
45%
https://static.wixstatic.com/media/ae616f_9b6b32671b8d4fc3807b9d4603f11de9~mv2.jpg/v1/fill/w_194,h_200,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/Huawei%20P30%20Pro%20in%205%20colors_Page%201_2%20from%20Qatar%20NH%20post_edited.jpg
9 KB
5 KB
45%
https://static.wixstatic.com/media/7528824071724d12a3e6c31eee0b40d4.png/v1/fill/w_39,h_39,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/7528824071724d12a3e6c31eee0b40d4.png
923 bytes
538 bytes
42%
https://static.wixstatic.com/media/11062b_3a1a34a22c10436caac05a4e0f6a876e~mv2.png/v1/fill/w_39,h_39,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/11062b_3a1a34a22c10436caac05a4e0f6a876e~mv2.png
1 KB
682 bytes
41%
https://static.wixstatic.com/media/ae616f_9b6b32671b8d4fc3807b9d4603f11de9~mv2.jpg/v1/fill/w_147,h_103,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/Huawei%20P30%20Pro%20in%205%20colors_Page%201_2%20from%20Qatar%20NH%20post_edited.jpg
2 KB
1 KB
40%
https://static.wixstatic.com/media/ae616f_857ee28ddc064c3889ef8d131412d0d4~mv2.jpg/v1/fill/w_147,h_98,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/Socials.jpg
2 KB
1 KB
39%
https://static.wixstatic.com/media/ae616f_78acd134c304430f91a71248a3053a82~mv2.jpg/v1/fill/w_147,h_122,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/Jacket-Dust-Cover-Book-Presentation-Mockup.jpg
2 KB
1 KB
39%
https://static.wixstatic.com/media/23fd2a2be53141ed810f4d3dcdcd01fa.png/v1/fill/w_39,h_39,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/23fd2a2be53141ed810f4d3dcdcd01fa.png
924 bytes
587 bytes
36%
https://static.wixstatic.com/media/81af6121f84c41a5b4391d7d37fce12a.png/v1/fill/w_39,h_39,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/81af6121f84c41a5b4391d7d37fce12a.png
1 KB
721 bytes
35%
https://static.wixstatic.com/media/ae616f_d8d15cc262a0409b82017f1504edce85~mv2.png/v1/crop/x_0,y_141,w_500,h_219/fill/w_125,h_55,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/Think_New%20Logo.png
2 KB
1 KB
33%