targetmarketingwi.com January 30, 2026
Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.
Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.
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Original Size
Optimized Size
Savings
65 KB
4 KB
94%
95 KB
7 KB
93%
88 KB
7 KB
92%
114 KB
11 KB
90%
242 KB
29 KB
88%
https://targetmarketingwi.com/wp-content/uploads/2025/04/pexels-%D0%BB%D0%B5%D1%81%D1%8F-%D1%82%D0%B5%D1%80%D0%B5%D1%85%D0%BE%D0%B2%D0%B0-9421350-scaled-1.jpg
362 KB
57 KB
84%
96 KB
16 KB
83%
https://targetmarketingwi.com/wp-content/uploads/2025/04/pexels-mikael-blomkvist-6476367-scaled-1.jpg
368 KB
62 KB
83%
https://targetmarketingwi.com/wp-content/uploads/2025/04/TargetMarketing-ColorWhite-Text-Horizontal-1024x174.png
18 KB
11 KB
40%
2 KB
1 KB
40%