shellsmilne.co.uk September 1, 2025
Slow images are costing you visitors and revenue.
Every second of load time costs conversions. Research shows a 1-second delay reduces conversions by 7%. Your images could be 55% smaller — that's a meaningful speed gain ready for the taking.
Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.
"PicPerf is one of the best services I've used. You just add a prefix to your asset URLs, and then it just works."
Eric Barnes / Laravel News
"PicPerf optimizes the images for me and automatically uses the best format for the user. What more could you want?"
Jason Beggs / Design to Tailwind
✓ 14-day free trial ✓ Near-immediate results ✓ Free setup consultation
Original Size
Optimized Size
Savings
https://static.wixstatic.com/media/feb196_48754c6902ed4627a8a9afddeeb52544~mv2.png/v1/fill/w_35,h_34,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/5.png
595 bytes
95 bytes
84%
https://static.wixstatic.com/media/feb196_48754c6902ed4627a8a9afddeeb52544~mv2.png/v1/fill/w_34,h_34,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/5.png
602 bytes
97 bytes
84%
https://static.wixstatic.com/media/feb196_0736bc82c46a472aaf6bf84a80b6fd80~mv2.png/v1/fill/w_34,h_34,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/feb196_0736bc82c46a472aaf6bf84a80b6fd80~mv2.png
582 bytes
102 bytes
82%
https://static.wixstatic.com/media/feb196_0ab7a26c4c7845208f54ccbd44772145~mv2.png/v1/fill/w_35,h_34,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/29.png
622 bytes
111 bytes
82%
https://static.wixstatic.com/media/feb196_9f231b6e35824404ad2dc3b4567ec01c~mv2.png/v1/fill/w_35,h_34,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/7.png
651 bytes
119 bytes
82%
https://static.wixstatic.com/media/feb196_02a10e827f7f4accb60d1e6892eb8d54~mv2.png/v1/fill/w_35,h_34,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/30.png
595 bytes
109 bytes
82%
https://static.wixstatic.com/media/feb196_2aca5897ad9b48fda2a73ee4b7d6e716~mv2.png/v1/fill/w_34,h_34,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/27.png
654 bytes
126 bytes
81%
https://static.wixstatic.com/media/feb196_acf45d9800de47c7a05a36330a3fafe9~mv2.png/v1/fill/w_34,h_34,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/21.png
626 bytes
131 bytes
79%
https://static.wixstatic.com/media/feb196_d5b713f45a0c41179e3ff34e01f2ec29~mv2.png/v1/fill/w_34,h_34,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/11.png
635 bytes
141 bytes
78%
https://static.wixstatic.com/media/feb196_2467621aac164e099d1662e6eed4d0ee~mv2.png/v1/fill/w_35,h_34,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/19.png
608 bytes
143 bytes
76%
https://static.wixstatic.com/media/feb196_0736bc82c46a472aaf6bf84a80b6fd80~mv2.png/v1/fill/w_125,h_125,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/feb196_0736bc82c46a472aaf6bf84a80b6fd80~mv2.png
630 bytes
160 bytes
75%
https://static.wixstatic.com/media/feb196_4488e4ebd827485cad97fa17e29d045b~mv2.png/v1/fill/w_34,h_34,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/14.png
648 bytes
167 bytes
74%
https://static.wixstatic.com/media/feb196_48754c6902ed4627a8a9afddeeb52544~mv2.png/v1/fill/w_125,h_125,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/5.png
671 bytes
180 bytes
73%
https://static.wixstatic.com/media/feb196_9f231b6e35824404ad2dc3b4567ec01c~mv2.png/v1/fill/w_125,h_125,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/7.png
679 bytes
190 bytes
72%
https://static.wixstatic.com/media/feb196_1ce617caed41484b85ab24b5277ff37a~mv2.png/v1/fill/w_35,h_34,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/12.png
629 bytes
182 bytes
71%
https://static.wixstatic.com/media/feb196_02a10e827f7f4accb60d1e6892eb8d54~mv2.png/v1/fill/w_125,h_125,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/30.png
661 bytes
192 bytes
71%
https://static.wixstatic.com/media/feb196_0ab7a26c4c7845208f54ccbd44772145~mv2.png/v1/fill/w_125,h_125,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/29.png
660 bytes
192 bytes
71%
https://static.wixstatic.com/media/feb196_a0afd5e3ec7e4d0b9d301980112f142a~mv2.png/v1/fill/w_49,h_29,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/feb196_a0afd5e3ec7e4d0b9d301980112f142a~mv2.png
721 bytes
219 bytes
69%
https://static.wixstatic.com/media/feb196_1ce617caed41484b85ab24b5277ff37a~mv2.png/v1/fill/w_34,h_34,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/12.png
637 bytes
194 bytes
69%
https://static.wixstatic.com/media/feb196_2aca5897ad9b48fda2a73ee4b7d6e716~mv2.png/v1/fill/w_125,h_125,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/27.png
711 bytes
228 bytes
68%
https://static.wixstatic.com/media/feb196_acf45d9800de47c7a05a36330a3fafe9~mv2.png/v1/fill/w_125,h_125,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/21.png
720 bytes
236 bytes
67%
https://static.wixstatic.com/media/feb196_2467621aac164e099d1662e6eed4d0ee~mv2.png/v1/fill/w_125,h_125,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/19.png
765 bytes
260 bytes
66%
https://static.wixstatic.com/media/feb196_d5b713f45a0c41179e3ff34e01f2ec29~mv2.png/v1/fill/w_125,h_125,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/11.png
793 bytes
274 bytes
65%
https://static.wixstatic.com/media/feb196_a0afd5e3ec7e4d0b9d301980112f142a~mv2.png/v1/fill/w_430,h_233,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/feb196_a0afd5e3ec7e4d0b9d301980112f142a~mv2.png
14 KB
5 KB
65%
https://static.wixstatic.com/media/feb196_a0afd5e3ec7e4d0b9d301980112f142a~mv2.png/v1/fill/w_430,h_150,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/255.png
9 KB
3 KB
64%
https://static.wixstatic.com/media/feb196_1ce617caed41484b85ab24b5277ff37a~mv2.png/v1/fill/w_125,h_125,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/12.png
817 bytes
298 bytes
63%
https://static.wixstatic.com/media/feb196_4488e4ebd827485cad97fa17e29d045b~mv2.png/v1/fill/w_125,h_125,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/14.png
836 bytes
326 bytes
61%
https://static.wixstatic.com/media/feb196_317187228ccc4913aeeaf7af180da60c~mv2.jpg/v1/fill/w_430,h_601,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/233.jpg
16 KB
7 KB
57%
https://static.wixstatic.com/media/feb196_eefbe1dd2c8d47e397eddcf7a63abdae~mv2.jpg/v1/fill/w_430,h_739,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/Get%20it%20Done!%20(2).jpg
42 KB
19 KB
56%
https://static.wixstatic.com/media/feb196_e46584fb9e404a7aa3f849d1abe03793~mv2.jpg/v1/fill/w_430,h_361,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/_edited.jpg
19 KB
8 KB
56%
https://static.wixstatic.com/media/nsplsh_13355cdf6c884dcb84e79c3ef2b4230f~mv2.jpg/v1/fill/w_147,h_98,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/Image%20by%20Samantha%20Gades.jpg
922 bytes
420 bytes
54%
https://static.wixstatic.com/media/feb196_8ae7a4b8fdb84e7db1398a88570e98a1~mv2.jpg/v1/fill/w_430,h_333,fp_0.50_0.41,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/50.jpg
22 KB
10 KB
54%
https://static.wixstatic.com/media/feb196_ef323c8fdcd34aeb87df27fa0cce8a69~mv2.jpg/v1/fill/w_430,h_233,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/95.jpg
11 KB
5 KB
54%
https://static.wixstatic.com/media/feb196_7185965192ab45aba0078ff396e91103~mv2.jpg/v1/fill/w_358,h_262,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/Untitled%20design%20(6)_edited.jpg
12 KB
6 KB
53%
https://static.wixstatic.com/media/feb196_47f4a5428bee4546a77996c8fe30d567~mv2.png/v1/fill/w_430,h_178,fp_0.63_0.50,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/233.png
10 KB
5 KB
53%
https://static.wixstatic.com/media/feb196_d256a70c419644b2a72e3f673eef9851~mv2.png/v1/fill/w_136,h_191,fp_0.56_0.49,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Green%20Botanical%20Personalised%20Bio%20Introduction%20Instagram%20Story.png
6 KB
3 KB
50%
https://static.wixstatic.com/media/feb196_55491233f795460fbb4f6d1af3a088c3~mv2.jpg/v1/fill/w_430,h_109,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/Screenshot%202024-05-27%20170530%20(2).jpg
14 KB
7 KB
47%
https://static.wixstatic.com/media/feb196_b09831d2f26d4390aeab99afa81b75dc~mv2.png/v1/crop/x_40,y_157,w_408,h_182/fill/w_194,h_87,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/4.png
5 KB
3 KB
46%
https://static.wixstatic.com/media/feb196_ef323c8fdcd34aeb87df27fa0cce8a69~mv2.jpg/v1/fill/w_147,h_88,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/95.jpg
1 KB
776 bytes
45%
https://static.wixstatic.com/media/feb196_b09831d2f26d4390aeab99afa81b75dc~mv2.png/v1/crop/x_0,y_162,w_500,h_176/fill/w_184,h_65,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/4.png
4 KB
2 KB
44%
https://static.wixstatic.com/media/feb196_317187228ccc4913aeeaf7af180da60c~mv2.jpg/v1/fill/w_147,h_88,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/233.jpg
2 KB
1 KB
44%
https://static.wixstatic.com/media/nsplsh_31d94b98935947ed86f00d7e632cf71e~mv2.jpg/v1/fill/w_147,h_221,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/nsplsh_31d94b98935947ed86f00d7e632cf71e~mv2.jpg
1 KB
695 bytes
44%
https://static.wixstatic.com/media/feb196_fe69926a80004451887ab07e0f4fa20d~mv2.png/v1/fill/w_64,h_64,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/50.png
3 KB
2 KB
40%
https://static.wixstatic.com/media/feb196_b09831d2f26d4390aeab99afa81b75dc~mv2.png/v1/crop/x_40,y_157,w_408,h_182/fill/w_125,h_56,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/4.png
1 KB
870 bytes
40%
https://static.wixstatic.com/media/feb196_15b8d7d1f92948848bc38817023bc968~mv2.png/v1/fill/w_64,h_64,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/51.png
3 KB
2 KB
39%
https://static.wixstatic.com/media/feb196_f556d468a8dd4c6f899fc403c1c95b1c~mv2.png/v1/fill/w_64,h_64,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/43.png
3 KB
2 KB
38%
https://static.wixstatic.com/media/feb196_b8a49e28cfc741539ddcbe9f77629ec5~mv2.png/v1/fill/w_33,h_33,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/feb196_b8a49e28cfc741539ddcbe9f77629ec5~mv2.png
1 KB
857 bytes
38%
https://static.wixstatic.com/media/feb196_aecf3934121b43da9a2282b3c2412dda~mv2.png/v1/fill/w_33,h_33,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/feb196_aecf3934121b43da9a2282b3c2412dda~mv2.png
1 KB
870 bytes
38%
https://static.wixstatic.com/media/feb196_e74f353b1b654dc9bf371ee8d57a9373~mv2.png/v1/fill/w_33,h_33,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/feb196_e74f353b1b654dc9bf371ee8d57a9373~mv2.png
1 KB
914 bytes
37%
https://static.wixstatic.com/media/feb196_a0794712221e4873a1bfff3d2b289fc6~mv2.png/v1/fill/w_33,h_33,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/feb196_a0794712221e4873a1bfff3d2b289fc6~mv2.png
1 KB
976 bytes
34%
https://static.wixstatic.com/media/feb196_c95f41f3b9b94928b33d5170f500a63d~mv2.png/v1/fill/w_33,h_33,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/feb196_c95f41f3b9b94928b33d5170f500a63d~mv2.png
1 KB
937 bytes
33%
