rossweinstein.com April 15, 2026
Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.
Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.
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Original Size
Optimized Size
Savings
https://images.squarespace-cdn.com/content/v1/5b9ad2b1a9e028ba92a566f2/1748891211579-M18DDRWLGM3OBQU4UNNX/Screenshot+2025-06-02+at+12.06.28%E2%80%AFPM.png?format=300w
58 KB
5 KB
90%
https://images.squarespace-cdn.com/content/v1/5b9ad2b1a9e028ba92a566f2/d0c17eaf-13fc-4cec-8787-f71dba344d19/Ross+Newsletter+Header+%282%29.png?format=500w
76 KB
10 KB
86%
https://images.squarespace-cdn.com/content/v1/5b9ad2b1a9e028ba92a566f2/57ed861e-114c-440a-98aa-4d4e77698326/Screenshot+2025-06-02+at+11.37.50%E2%80%AFAM.png?format=500w
362 KB
50 KB
86%
https://images.squarespace-cdn.com/content/v1/5b9ad2b1a9e028ba92a566f2/1603749612530-J57HJ1T5X5LTZHDIZDV2/Screen+Shot+2020-10-26+at+2.59.57+PM.png?format=300w
127 KB
18 KB
86%
https://images.squarespace-cdn.com/content/v1/5b9ad2b1a9e028ba92a566f2/1748891477876-8IZCWMBLUCP1NU72UZOG/Screenshot+2025-06-02+at+12.11.04%E2%80%AFPM.png?format=300w
106 KB
16 KB
85%
https://images.squarespace-cdn.com/content/v1/5b9ad2b1a9e028ba92a566f2/1641601352935-9VX8B37LPYNED9VT90AT/Van+Buren-13.jpg?format=300w
38 KB
13 KB
67%
https://images.squarespace-cdn.com/content/v1/5b9ad2b1a9e028ba92a566f2/1652726144394-6LUM3BDP2YTKKYQ0S9ZR/Madison+Ave-1.jpg?format=300w
41 KB
16 KB
61%
https://images.squarespace-cdn.com/content/v1/5b9ad2b1a9e028ba92a566f2/f48fc88e-0c40-4d8b-9864-2b1ca006e0f0/compass-logo-vector.png?format=500w
7 KB
4 KB
47%
1 KB
704 bytes
42%
https://images.squarespace-cdn.com/content/v1/5b9ad2b1a9e028ba92a566f2/1631910222884-I19GU65XS4JKB7KTL1F3/origin.jpg?format=300w
7 KB
5 KB
34%
https://images.squarespace-cdn.com/content/v1/5b9ad2b1a9e028ba92a566f2/1731591782337-HPH6YRVACRWTR3XZEMW0/origin+%2819%29.jpg?format=300w
11 KB
7 KB
31%
https://images.squarespace-cdn.com/content/v1/5b9ad2b1a9e028ba92a566f2/1731591746160-LEM5WKZ10E8Q9MLXH73M/origin+%2820%29.jpg?format=300w
14 KB
9 KB
31%
https://images.squarespace-cdn.com/content/v1/5b9ad2b1a9e028ba92a566f2/1731581104742-OW0O0FGIW6TGAH4CQI83/origin+%2817%29.jpg?format=300w
10 KB
7 KB
31%
https://images.squarespace-cdn.com/content/v1/5b9ad2b1a9e028ba92a566f2/1731592324640-LA80FPY00TD1MNF0PIMS/origin+%2821%29.jpg?format=300w
12 KB
8 KB
30%
https://images.squarespace-cdn.com/content/v1/5b9ad2b1a9e028ba92a566f2/1740800116222-KNPJTTM0A5L0VBE06TBA/image-asset.jpeg?format=300w
29 KB
21 KB
29%
https://images.squarespace-cdn.com/content/v1/5b9ad2b1a9e028ba92a566f2/1741239151808-AOWYJXG7Y5GFWCAUL8HQ/image-asset.jpeg?format=300w
52 KB
37 KB
29%
https://images.squarespace-cdn.com/content/v1/5b9ad2b1a9e028ba92a566f2/1735922803402-WAMBKD5J1OJD8ZYJ3AUN/origin+%2836%29.jpg?format=300w
14 KB
10 KB
29%
https://images.squarespace-cdn.com/content/v1/5b9ad2b1a9e028ba92a566f2/1731591840872-K4LPOCL4JV1KGQC8WAZT/origin+%2816%29.jpg?format=300w
14 KB
10 KB
29%
https://images.squarespace-cdn.com/content/v1/5b9ad2b1a9e028ba92a566f2/1746123350072-2IXMZYYNY7TXBON6NBXT/image-asset.jpeg?format=300w
11 KB
8 KB
29%
https://images.squarespace-cdn.com/content/v1/5b9ad2b1a9e028ba92a566f2/1731591806176-AEWNZP2O7LA20J9T72V6/origin+%2818%29.jpg?format=300w
23 KB
16 KB
28%
https://images.squarespace-cdn.com/content/v1/5b9ad2b1a9e028ba92a566f2/1735923105861-WY34IC2G70W0P1MTGXRI/origin+%2837%29.jpg?format=300w
13 KB
9 KB
28%
https://images.squarespace-cdn.com/content/v1/5b9ad2b1a9e028ba92a566f2/1618519971137-75EROB48FMG8SDHKWWAA/640x480+-+2021-04-15T135036.868.jpg?format=300w
14 KB
10 KB
28%
https://images.squarespace-cdn.com/content/v1/5b9ad2b1a9e028ba92a566f2/1736748650744-R1PZ8WQ5G7SGDEFGMFUP/origin%2B%252839%2529.jpg?format=500w
27 KB
20 KB
27%
https://images.squarespace-cdn.com/content/v1/5b9ad2b1a9e028ba92a566f2/1744127290159-LWTRONFYPF7X4JAQHX1U/image-asset.jpeg?format=300w
36 KB
26 KB
26%