pivotmarketingvt.com March 14, 2026
Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.
Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.
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Original Size
Optimized Size
Savings
https://static.wixstatic.com/media/c27566_351b1e22c5b6483ab24d907e167c707f~mv2.png/v1/fill/w_100,h_50,al_c,q_85,usm_0.66_1.00_0.01,blur_3,enc_avif,quality_auto/c27566_351b1e22c5b6483ab24d907e167c707f~mv2.png
807 bytes
279 bytes
65%
https://static.wixstatic.com/media/c27566_5a6502bebfc64471b616f37e2f035a7b~mv2.png/v1/fill/w_49,h_6,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/Pivot%20Logo%20Horizontal%20v2.png
567 bytes
207 bytes
63%
https://static.wixstatic.com/media/11062b_7dcffe5daf2944b7be0a46ac6d472634~mv2.png/v1/fill/w_22,h_22,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/11062b_7dcffe5daf2944b7be0a46ac6d472634~mv2.png
850 bytes
347 bytes
59%
https://static.wixstatic.com/media/c27566_75eeb0fe4ea84ba096f8bc88dbdcb5bd~mv2.jpg/v1/fill/w_480,h_271,fp_0.49_0.2,q_90,enc_avif,quality_auto/c27566_75eeb0fe4ea84ba096f8bc88dbdcb5bd~mv2.jpg
28 KB
12 KB
58%
https://static.wixstatic.com/media/c27566_9edcb4e874c44330874aac99c236a4cd~mv2.jpg/v1/fill/w_480,h_271,fp_0.4_0.27,q_90,enc_avif,quality_auto/c27566_9edcb4e874c44330874aac99c236a4cd~mv2.jpg
33 KB
14 KB
58%
https://static.wixstatic.com/media/11062b_f4e3e7f537ff4762a1914aa14e3e36b9~mv2.png/v1/fill/w_22,h_22,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/11062b_f4e3e7f537ff4762a1914aa14e3e36b9~mv2.png
860 bytes
363 bytes
58%
https://static.wixstatic.com/media/c27566_86a4ca7aad9e4249a2af96a9f868943f~mv2.jpg/v1/fill/w_480,h_270,fp_0.56_0.22,q_90,enc_avif,quality_auto/c27566_86a4ca7aad9e4249a2af96a9f868943f~mv2.jpg
32 KB
14 KB
57%
https://static.wixstatic.com/media/fefa0c_e2b0a372ff0b45dda3d5a534348de31f~mv2.png/v1/crop/x_255,y_997,w_2415,h_2456/fill/w_49,h_50,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/Team%20-%20Final%20Full%20Length.png
968 bytes
432 bytes
55%
https://static.wixstatic.com/media/c27566_351b1e22c5b6483ab24d907e167c707f~mv2.png/v1/fill/w_430,h_410,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/c27566_351b1e22c5b6483ab24d907e167c707f~mv2.png
13 KB
6 KB
55%
https://static.wixstatic.com/media/11062b_603340b7bcb14e7785c7b65b233cd9f9~mv2.png/v1/fill/w_22,h_22,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/11062b_603340b7bcb14e7785c7b65b233cd9f9~mv2.png
861 bytes
411 bytes
52%
https://static.wixstatic.com/media/fefa0c_e2b0a372ff0b45dda3d5a534348de31f~mv2.png/v1/crop/x_255,y_997,w_2415,h_2456/fill/w_390,h_304,fp_0.50_0.50,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Team%20-%20Final%20Full%20Length.png
46 KB
24 KB
48%
https://static.wixstatic.com/media/c27566_75eeb0fe4ea84ba096f8bc88dbdcb5bd~mv2.jpg/v1/fill/w_103,h_58,fp_0.49_0.2,q_90,enc_avif,quality_auto/c27566_75eeb0fe4ea84ba096f8bc88dbdcb5bd~mv2.jpg
3 KB
2 KB
47%
https://static.wixstatic.com/media/c27566_9edcb4e874c44330874aac99c236a4cd~mv2.jpg/v1/fill/w_103,h_58,fp_0.4_0.27,q_90,enc_avif,quality_auto/c27566_9edcb4e874c44330874aac99c236a4cd~mv2.jpg
4 KB
2 KB
44%
https://static.wixstatic.com/media/c27566_86a4ca7aad9e4249a2af96a9f868943f~mv2.jpg/v1/fill/w_104,h_58,fp_0.56_0.22,q_90,enc_avif,quality_auto/c27566_86a4ca7aad9e4249a2af96a9f868943f~mv2.jpg
3 KB
2 KB
43%
https://static.wixstatic.com/media/c27566_5a6502bebfc64471b616f37e2f035a7b~mv2.png/v1/fill/w_219,h_25,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Pivot%20Logo%20Horizontal%20v2.png
4 KB
2 KB
41%