phdmedia.com/sweden/about-us March 15, 2026
Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.
Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.
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Original Size
Optimized Size
Savings
515 KB
37 KB
93%
https://www.phdmedia.com/sweden/wp-content/uploads/sites/79/2021/09/Untitled-1000-x-2000-px-512x1024.png
819 KB
70 KB
91%
44 KB
5 KB
89%
https://www.phdmedia.com/sweden/wp-content/uploads/sites/79/2021/10/cloetta-squarelogo-1472549132652_B.png
29 KB
3 KB
88%
285 KB
34 KB
88%
https://www.phdmedia.com/sweden/wp-content/uploads/sites/79/2021/10/cloetta-squarelogo-1472549132652_B-150x150.png
12 KB
2 KB
87%
33 KB
5 KB
84%
23 KB
5 KB
79%
18 KB
4 KB
79%
34 KB
8 KB
78%
https://cdn.cookielaw.org/logos/c0a325be-6f68-46be-a0de-e4a750890f7d/ef2c0629-529f-4499-bcac-e2c953fddc39/04073b16-d3f4-42a2-94bc-ec516f128a21/OMC_Logo.png
28 KB
6 KB
77%
5 KB
1 KB
71%
9 KB
3 KB
70%
9 KB
3 KB
65%
https://www.phdmedia.com/sweden/wp-content/uploads/sites/79/2021/09/Avril-Canavan-Worldwide-Marketing-and-Communications-Director-Editorial-22-cropped-800x840-1-768x806.jpeg
45 KB
17 KB
62%
https://www.phdmedia.com/sweden/wp-content/uploads/sites/79/2021/09/MicrosoftTeams-image-3-768x404.jpg
25 KB
10 KB
59%
https://www.phdmedia.com/sweden/wp-content/uploads/sites/79/2021/10/Telenor_logo_300-300-150x150.png
4 KB
2 KB
57%
32 KB
14 KB
57%
https://www.phdmedia.com/sweden/wp-content/uploads/sites/79/2021/10/oatly-logo-300x300-1-150x150.jpg
4 KB
2 KB
53%
10 KB
5 KB
53%
3 KB
1 KB
52%
4 KB
2 KB
52%
https://www.phdmedia.com/sweden/wp-content/uploads/sites/79/2021/09/MicrosoftTeams-image-4-768x404.jpg
31 KB
15 KB
51%
6 KB
3 KB
50%
3 KB
1 KB
49%
13 KB
6 KB
49%
5 KB
3 KB
49%
https://www.phdmedia.com/sweden/wp-content/uploads/sites/79/2021/09/Mark-Holden-Worldwide-Strategy-and-Planning-Director-Headshot-800x840-1-768x806.jpeg
66 KB
34 KB
48%
3 KB
1 KB
46%
5 KB
3 KB
46%
71 KB
38 KB
46%
54 KB
29 KB
46%
8 KB
4 KB
46%
11 KB
6 KB
45%
6 KB
3 KB
44%
12 KB
7 KB
43%
5 KB
3 KB
43%
16 KB
9 KB
41%
3 KB
2 KB
33%
93 KB
66 KB
29%
8 KB
6 KB
21%
380 bytes
312 bytes
18%
5 KB
4 KB
15%
9 KB
8 KB
15%
1 KB
1 KB
15%
5 KB
4 KB
15%