midnight.co.uk
March 16, 2026

You could reduce your image size by 90% (467 KB), saving seconds of total load time.

Based on < internet speed. Download speed baselines from Chrome DevTools. Actual time may vary.
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Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.

Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.

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...it takes just a few minutes to set up & start seeing the gains!

Original Size
Optimized Size
Savings
https://www.midnight.co.uk/wp-content/uploads/2023/03/intro-bg.png
483 KB
33 KB
93%
https://www.midnight.co.uk/wp-content/uploads/2023/03/Midnight_Horizontal_500_Coral.png
10 KB
3 KB
69%
https://www.midnight.co.uk/wp-content/uploads/2024/09/B-Corp-Logo-White-RGB.png
20 KB
11 KB
44%
https://www.midnight.co.uk/wp-content/uploads/2023/08/threads.png
3 KB
2 KB
41%