marketinghouse.agency April 15, 2026
Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.
Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.
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Original Size
Optimized Size
Savings
https://static.wixstatic.com/media/a27d24_74a5c4593cc1454683305dbaa50c80cb~mv2_d_1880_1560_s_2.png/v1/fill/w_454,h_454,fp_0.50_0.50,q_95,enc_avif,quality_auto/a27d24_74a5c4593cc1454683305dbaa50c80cb~mv2_d_1880_1560_s_2.png
38 KB
12 KB
68%
https://static.wixstatic.com/media/79b448_0cb0526a0f7247878d65ca44d0637d91~mv2.png/v1/fill/w_454,h_454,fp_0.50_0.50,q_95,enc_avif,quality_auto/79b448_0cb0526a0f7247878d65ca44d0637d91~mv2.png
37 KB
12 KB
67%
https://static.wixstatic.com/media/11062b_e63576fd95d34553954656068df2f809~mv2.jpg/v1/fill/w_454,h_454,fp_0.50_0.50,q_90,enc_avif,quality_auto/11062b_e63576fd95d34553954656068df2f809~mv2.jpg
13 KB
4 KB
65%
https://static.wixstatic.com/media/79b448_b3590ad75db14f6aabfd1c25122c75f6~mv2.png/v1/fill/w_454,h_454,fp_0.50_0.50,q_95,enc_avif,quality_auto/79b448_b3590ad75db14f6aabfd1c25122c75f6~mv2.png
74 KB
30 KB
59%
https://static.wixstatic.com/media/79b448_0bc711224fc74a739fd30595f808edfd~mv2.jpg/v1/fill/w_980,h_687,al_r,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/79b448_0bc711224fc74a739fd30595f808edfd~mv2.jpg
85 KB
36 KB
58%
https://static.wixstatic.com/media/79b448_07f784b2d9134c1490f9ccee05628b76~mv2.png/v1/crop/x_302,y_0,w_1316,h_1440/fill/w_319,h_349,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/mockup-of-a-girl-in-ripped-jeans-holding.png
16 KB
7 KB
57%
https://static.wixstatic.com/media/dc5d5711b3924fa697781873af51c84b.jpg/v1/crop/x_0,y_41,w_2552,h_2792/fill/w_319,h_349,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/Design%20Magazine.jpg
16 KB
7 KB
57%
https://static.wixstatic.com/media/79b448_4a4985ee76fb4c8f98cdc219b08b5825~mv2.png/v1/fill/w_134,h_41,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/insta%20icon%20white.png
3 KB
1 KB
55%
https://static.wixstatic.com/media/79b448_a4d129f935974d2fb274590871c48ece~mv2.png/v1/fill/w_324,h_604,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/79b448_a4d129f935974d2fb274590871c48ece~mv2.png
36 KB
16 KB
55%
https://static.wixstatic.com/media/79b448_8bf8287806224ae0a536ad28ad840300~mv2.png/v1/fill/w_332,h_604,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/79b448_8bf8287806224ae0a536ad28ad840300~mv2.png
27 KB
12 KB
55%
https://static.wixstatic.com/media/79b448_8044312fed3847fd9fb7630584605997~mv2.png/v1/fill/w_319,h_349,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/girl-showing-something-in-imac-mockup-to.png
18 KB
8 KB
53%
https://static.wixstatic.com/media/79b448_e013562f9e2f4162aa9e1e063b3df06e~mv2.png/v1/fill/w_239,h_53,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/BigCommerce-logo-dark.png
4 KB
2 KB
52%
https://static.wixstatic.com/media/79b448_7fa1520e5094406db1e8c3ab9753ba7e~mv2.jpg/v1/fill/w_980,h_932,al_tr,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/79b448_7fa1520e5094406db1e8c3ab9753ba7e~mv2.jpg
99 KB
47 KB
52%
https://static.wixstatic.com/media/79b448_2bd279ddb2ae4e92a9fcb2e03e362963~mv2.jpg/v1/fill/w_980,h_932,al_t,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/79b448_2bd279ddb2ae4e92a9fcb2e03e362963~mv2.jpg
40 KB
19 KB
52%
https://static.wixstatic.com/media/79b448_c82128cc2e224afba396d4f25cdd4451~mv2.png/v1/fill/w_131,h_33,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/fb%20icon%20white.png
3 KB
1 KB
50%
https://static.wixstatic.com/media/79b448_7fa1520e5094406db1e8c3ab9753ba7e~mv2.jpg/v1/fill/w_147,h_98,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/79b448_7fa1520e5094406db1e8c3ab9753ba7e~mv2.jpg
1 KB
581 bytes
50%
https://static.wixstatic.com/media/79b448_a63e4116a96b4200b838dc028046ccb2~mv2.png/v1/fill/w_248,h_62,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/winedirect-logo-winery-website-online-st.png
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50%
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49%
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49%
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3 KB
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49%
https://static.wixstatic.com/media/79b448_6547ee47ecb54628879acae9fb466d8d~mv2.jpg/v1/crop/x_170,y_0,w_740,h_810/fill/w_319,h_349,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/Video%20Marketing%20Winery%20Video%20Social%20Medi.jpg
24 KB
12 KB
48%
https://static.wixstatic.com/media/79b448_36bee6a00e9547b9a56e29935754368c~mv2.png/v1/fill/w_170,h_28,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/email%20marketing%20icon%20white.png
2 KB
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48%
https://static.wixstatic.com/media/79b448_bae4470441b84460ba28148f8cf44093~mv2.png/v1/fill/w_220,h_65,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/wix%20website.png
4 KB
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47%
https://static.wixstatic.com/media/79b448_6e30285e2a4245a4b9373d503d867c58~mv2.png/v1/fill/w_180,h_156,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/website-development-javascript-html5-css.png
5 KB
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47%
https://static.wixstatic.com/media/79b448_d880b5d57b284a32ac26f8a1c5669545~mv2.png/v1/fill/w_220,h_77,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/shopify%20ecommerce%20website.png
3 KB
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47%
https://static.wixstatic.com/media/79b448_0bc711224fc74a739fd30595f808edfd~mv2.jpg/v1/fill/w_147,h_98,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/79b448_0bc711224fc74a739fd30595f808edfd~mv2.jpg
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https://static.wixstatic.com/media/79b448_2bd279ddb2ae4e92a9fcb2e03e362963~mv2.jpg/v1/fill/w_147,h_83,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/79b448_2bd279ddb2ae4e92a9fcb2e03e362963~mv2.jpg
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45%
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https://static.wixstatic.com/media/79b448_8bf8287806224ae0a536ad28ad840300~mv2.png/v1/fill/w_83,h_55,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/79b448_8bf8287806224ae0a536ad28ad840300~mv2.png
1 KB
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43%
https://static.wixstatic.com/media/79b448_64ef93fc7b1b486b9fa89025ba251783~mv2.png/v1/fill/w_209,h_48,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/logo.png
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https://static.wixstatic.com/media/79b448_5b27c987c2ee4c3ba017f44a35ce814e~mv2.png/v1/fill/w_124,h_41,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/am%20icon%20white.png
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https://static.wixstatic.com/media/79b448_dffc106be8ca47ddb5774fc0f52f1398~mv2.png/v1/fill/w_55,h_55,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/soc%20icon.png
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38%
https://static.wixstatic.com/media/79b448_5f65c9e316904e868a26b78cdcadb5fe~mv2.png/v1/fill/w_55,h_55,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/website%20icon%20250.png
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722 bytes
37%
https://static.wixstatic.com/media/79b448_639f604c1ce6475db286a1ad5c2e574b~mv2.png/v1/fill/w_55,h_55,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/social-media-icon.png
987 bytes
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37%
https://static.wixstatic.com/media/79b448_b3590ad75db14f6aabfd1c25122c75f6~mv2.png/v1/fill/w_250,h_250,fp_0.50_0.50,q_35,blur_30,enc_avif,quality_auto/79b448_b3590ad75db14f6aabfd1c25122c75f6~mv2.png
800 bytes
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21%
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851 bytes
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20%
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