kirstiecowan.ca April 13, 2026
Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.
Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.
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Original Size
Optimized Size
Savings
https://static.wixstatic.com/media/5a2ce0eccfe64763b4a354eed7aa0f02.jpg/v1/fill/w_980,h_700,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/5a2ce0eccfe64763b4a354eed7aa0f02.jpg
32 KB
13 KB
59%
https://static.wixstatic.com/media/dfb61d_a9da889b55424994955a3ac6c9c2f440~mv2.jpg/v1/crop/x_195,y_585,w_1917,h_1917/fill/w_216,h_216,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/IMG_7141.jpg
9 KB
4 KB
55%
https://static.wixstatic.com/media/e0678ef25486466ba65ef6ad47b559e1.png/v1/fill/w_23,h_23,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/e0678ef25486466ba65ef6ad47b559e1.png
836 bytes
383 bytes
54%
https://static.wixstatic.com/media/f61c7a3b4b4947b28511a25034973383.png/v1/fill/w_23,h_23,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/f61c7a3b4b4947b28511a25034973383.png
833 bytes
391 bytes
53%
https://static.wixstatic.com/media/dfb61d_0b1f6d2abc8843f38cee2719f36953ac~mv2.png/v1/fill/w_356,h_375,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/OwlCity-01.png
27 KB
13 KB
53%
https://static.wixstatic.com/media/035244_881cbe4617f449cab844cb6a48b5fbeb~mv2_d_2475_2475_s_4_2.jpeg/v1/fill/w_980,h_932,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/035244_881cbe4617f449cab844cb6a48b5fbeb~mv2_d_2475_2475_s_4_2.jpeg
74 KB
37 KB
49%
https://static.wixstatic.com/media/da7ef6dd1302486c9a67baebe4b364bc.png/v1/fill/w_23,h_23,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/da7ef6dd1302486c9a67baebe4b364bc.png
850 bytes
433 bytes
49%
https://static.wixstatic.com/media/ce6ec7c11b174c0581e20f42bb865ce3.png/v1/fill/w_42,h_42,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/ce6ec7c11b174c0581e20f42bb865ce3.png
1 KB
667 bytes
46%
https://static.wixstatic.com/media/5a2ce0eccfe64763b4a354eed7aa0f02.jpg/v1/fill/w_147,h_98,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/5a2ce0eccfe64763b4a354eed7aa0f02.jpg
2 KB
840 bytes
45%
https://static.wixstatic.com/media/035244_881cbe4617f449cab844cb6a48b5fbeb~mv2_d_2475_2475_s_4_2.jpeg/v1/fill/w_107,h_107,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/035244_881cbe4617f449cab844cb6a48b5fbeb~mv2_d_2475_2475_s_4_2.jpeg
2 KB
1 KB
43%
https://static.wixstatic.com/media/8efda6398c724b5ea342287bfe3f5ed0.png/v1/fill/w_42,h_42,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/8efda6398c724b5ea342287bfe3f5ed0.png
1 KB
692 bytes
43%
https://static.wixstatic.com/media/fdcfaba150fc427da298a00cb09d91c1.png/v1/fill/w_42,h_42,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/fdcfaba150fc427da298a00cb09d91c1.png
1 KB
774 bytes
40%