kelladesign.com
March 15, 2026

You could reduce your image size by 84% (521 KB), saving seconds of total load time.

Based on < internet speed. Download speed baselines from Chrome DevTools. Actual time may vary.
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Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.

Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.

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Original Size
Optimized Size
Savings
https://kelladesign.com/wp-content/uploads/2016/12/digital-marketing.jpg
164 KB
11 KB
93%
https://kelladesign.com/wp-content/uploads/2015/12/madison-web-design-agency.jpg
371 KB
62 KB
83%
https://kelladesign.com/wp-content/uploads/2016/12/madison-web-development.jpg
71 KB
20 KB
72%
https://kelladesign.com/wp-content/uploads/2017/09/kella-logo.png
7 KB
2 KB
64%
https://kelladesign.com/wp-content/uploads/2017/10/kella-logo-dark.png
6 KB
2 KB
60%