Back to Top Start a Trial
impressiondigital.com
March 16, 2026

You could reduce your image size by 27% (234 KB), saving seconds of total load time.

Based on < internet speed. Download speed baselines from Chrome DevTools. Actual time may vary.
Start Over

Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.

Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.

Try PicPerf for Free

...it takes just a few minutes to set up & start seeing the gains!

Original Size
Optimized Size
Savings
https://images.impression.co.uk/2026/02/ian-schneider-PAykYb-8Er8-unsplash.jpg?auto=compress%2Cformat?q=90&fm=webp&w=937&fit=clip
28 KB
8 KB
71%
https://images.impression.co.uk/2025/08/creatvise-zWFfkV8DS3g-unsplash.jpg?auto=compress%2Cformat?q=90&fm=webp&w=453&fit=clip
9 KB
3 KB
66%
https://images.impression.co.uk/2024/09/Norse-Incrementality2.png?auto=compress%2Cformat&fit=crop&q=65&format=webp?w=464&h=277&q=65
6 KB
3 KB
56%
https://images.impression.co.uk/2021/03/Marmalade.jpg?auto=compress%2Cformat&fit=crop&w=50&h=50&q=65&format=webp?w=50&h=50
1 KB
578 bytes
55%
https://images.impression.co.uk/2025/08/Tensar-GEO.png?auto=compress%2Cformat&fit=crop&q=65&format=webp?w=464&h=277&q=65
12 KB
6 KB
53%
https://images.impression.co.uk/2021/04/CRUK.jpg?auto=compress%2Cformat&fit=crop&w=50&h=50&q=65&format=webp?w=50&h=50
2 KB
734 bytes
53%
https://images.impression.co.uk/2021/03/Topps-Tiles-1.png?auto=compress%2Cformat&fit=crop&w=50&h=50&q=65&format=webp?w=50&h=50
2 KB
966 bytes
52%
https://images.impression.co.uk/2022/06/reuben-polly-2-scaled.jpg?auto=compress%2Cformat&fit=crop&rect=0%2C946%2C3500%2C1153&q=65&format=webp?w=510&h=168&q=65
18 KB
9 KB
51%
https://images.impression.co.uk/2021/07/Y3N9ro8w-Queensmith.png?auto=compress%2Cformat&fit=crop&q=65&format=webp?w=464&h=277&q=65
26 KB
13 KB
51%
https://images.impression.co.uk/2021/11/Impression-Icon.jpg?auto=compress&fm=jpg&bg=CFE6F9?q=90&fm=webp&w=85&fit=clip
1 KB
621 bytes
50%
https://images.impression.co.uk/2022/05/awards-2-scaled.jpg?auto=compress%2Cformat&fit=crop&q=65&format=webp?w=540&h=253&q=65
16 KB
8 KB
49%
https://images.impression.co.uk/2022/12/aaron-tom-mike-scaled.jpg?auto=compress%2Cformat&fit=crop&rect=132%2C527%2C3213%2C1058&q=65&format=webp?w=510&h=168&q=65
15 KB
8 KB
48%
https://images.impression.co.uk/2024/12/Gazeboshop-Strategy.png?auto=compress%2Cformat&fit=crop&q=65&format=webp?w=464&h=277&q=65
9 KB
5 KB
45%
https://images.impression.co.uk/2022/07/Clarins.jpg?auto=compress%2Cformat&fit=crop&w=50&h=50&q=65&format=webp?w=50&h=50
594 bytes
333 bytes
44%
https://images.impression.co.uk/2024/09/CoEbmbfm-Norse-Caribbean.png?auto=compress%2Cformat&fit=crop&q=65&format=webp?w=464&h=277&q=65
14 KB
8 KB
43%
https://www.impressiondigital.com/icon.png
16 KB
10 KB
42%
https://images.impression.co.uk/2025/06/Wizz-Air-Demand-Generation.png?auto=compress%2Cformat&fit=crop&q=65&format=webp?w=464&h=277&q=65
9 KB
6 KB
42%
https://images.impression.co.uk/2026/02/jack-cohen-7m-Dt6NwCnI-unsplash.jpg?auto=compress%2Cformat?q=90&fm=webp&w=453&fit=clip
11 KB
7 KB
38%
https://images.impression.co.uk/2024/09/Impression-2023-054-edit.jpg?auto=compress%2Cformat&fit=crop&h=640&rect=186%2C0%2C1335%2C1335&w=640?q=90&fm=webp
17 KB
12 KB
34%
https://images.impression.co.uk/2026/01/Impression-2023-120-edit.jpg?auto=compress%2Cformat&fit=crop&h=640&rect=595%2C0%2C1335%2C1335&w=640?q=90&fm=webp
20 KB
14 KB
31%
https://images.impression.co.uk/2026/02/chris-gilbert-NxZzwsH0PHg-unsplash.jpg?auto=compress%2Cformat?q=90&fm=webp&w=453&fit=clip
18 KB
12 KB
31%
https://images.impression.co.uk//2021/06/Data-Icon.svg?w=200&h=200&q=65&format=webp?w=200&h=200
1 KB
924 bytes
31%
https://images.impression.co.uk//2021/06/CRO-Icon.svg?w=200&h=200&q=65&format=webp?w=200&h=200
2 KB
1 KB
31%
https://images.impression.co.uk//2021/03/Strategy-Icon.svg?w=200&h=200&q=65&format=webp?w=200&h=200
3 KB
2 KB
30%
https://images.impression.co.uk/2023/08/Zoe-Le-NEW.png?auto=compress&fm=jpg&bg=CFE6F9?q=90&fm=webp&w=85&fit=clip
2 KB
2 KB
30%
https://images.impression.co.uk//2021/03/PR-Icon.svg?w=200&h=200&q=65&format=webp?w=200&h=200
2 KB
2 KB
30%
https://images.impression.co.uk/2024/04/Impression-2023-065-edit.jpg?auto=compress%2Cformat&fit=crop&h=640&rect=67%2C0%2C1709%2C1709&w=640?q=90&fm=webp
46 KB
33 KB
28%
https://images.impression.co.uk//2021/03/Paid-Icon.svg?w=200&h=200&q=65&format=webp?w=200&h=200
3 KB
2 KB
28%
https://images.impression.co.uk//2021/03/SEO-Icon.svg?w=200&h=200&q=65&format=webp?w=200&h=200
2 KB
1 KB
27%
https://images.impression.co.uk/2026/01/jrx6e9j9-DHL.svg?w=200&h=87&q=65&format=webp?w=200&h=87
3 KB
2 KB
26%
https://images.impression.co.uk/2026/01/SbzGtr5b-Castore.svg?w=200&h=87&q=65&format=webp?w=200&h=87
31 KB
24 KB
23%
https://images.impression.co.uk/2026/01/CHFxATCS-Milwaukee.svg?w=200&h=87&q=65&format=webp?w=200&h=87
6 KB
5 KB
23%
https://images.impression.co.uk/2026/01/L4fOq4Xl-Nespresso.svg?w=200&h=87&q=65&format=webp?w=200&h=87
10 KB
8 KB
22%
https://www.impressiondigital.com/flags/en-gb.svg
1 KB
943 bytes
21%
https://images.impression.co.uk/2023/12/Tensar.svg?w=200&h=49&q=65&format=webp?w=200&h=49
7 KB
5 KB
20%
https://images.impression.co.uk/2021/09/fb2GghdN-Clarins-Logo.svg?w=200&h=200&q=65&format=webp?w=200&h=200
18 KB
14 KB
19%
https://images.impression.co.uk/2026/01/gx6m8sAb-DARK_GDEA_Paid-Media-Agency-2025.svg?w=130&h=108.55&q=65&format=webp?w=130&h=108.55
44 KB
36 KB
19%
https://images.impression.co.uk/2026/01/mc28zWuf-DARK_GAA_Independant-Agency-2025.svg?w=130&h=108.55&q=65&format=webp?w=130&h=108.55
45 KB
36 KB
19%
https://images.impression.co.uk/2026/01/XLQL6Gcq-DARK_GSA_Best-Global-Large-PPC-Agency-2025.svg?w=130&h=108.55&q=65&format=webp?w=130&h=108.55
54 KB
44 KB
19%
https://images.impression.co.uk/2024/12/Gazeboshop-Logo.svg?w=200&h=63&q=65&format=webp?w=200&h=63
13 KB
11 KB
18%
https://www.impressiondigital.com/flags/us.svg
2 KB
2 KB
18%
https://images.impression.co.uk/2023/01/1tgSlx1D-b-corp_Home.svg?w=130&h=108.55&q=65&format=webp?w=130&h=108.55
23 KB
19 KB
18%
https://images.impression.co.uk/2024/12/Wizz.svg?w=200&h=92&q=65&format=webp?w=200&h=92
7 KB
5 KB
17%
https://images.impression.co.uk/2026/01/8IcEUzx7-Nintendo.svg?w=200&h=87&q=65&format=webp?w=200&h=87
10 KB
9 KB
17%
https://images.impression.co.uk/2026/01/apijfen3-Augustinus-Bader.svg?w=200&h=87&q=65&format=webp?w=200&h=87
43 KB
35 KB
17%
https://images.impression.co.uk/2022/10/9QQpfZhN-Norse.svg?w=200&h=88&q=65&format=webp?w=200&h=88
13 KB
11 KB
17%
https://images.impression.co.uk/2026/01/agUM5E0e-Unilever.svg?w=200&h=87&q=65&format=webp?w=200&h=87
64 KB
53 KB
17%
https://images.impression.co.uk/2021/07/Queensmith.svg?w=200&h=111&q=65&format=webp?w=200&h=111
48 KB
40 KB
17%
https://images.impression.co.uk/2023/10/Norse-Blue.svg?w=200&h=60&q=65&format=webp?w=200&h=60
13 KB
10 KB
16%
https://images.impression.co.uk/2022/01/QtboHwEL-Meta.svg?w=200&h=200&q=65&format=webp?w=200&h=200
21 KB
18 KB
16%
https://images.impression.co.uk/2026/01/2W6TUMRX-Stella-McCartney.svg?w=200&h=87&q=65&format=webp?w=200&h=87
55 KB
47 KB
15%
https://cdn-cookieyes.com/assets/images/poweredbtcky.svg
4 KB
3 KB
15%
https://cdn-cookieyes.com/assets/images/revisit.svg
2 KB
2 KB
15%
https://cdn-cookieyes.com/assets/images/close.svg
1 KB
1 KB
15%