hookedonmedia.com April 14, 2026
Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.
Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.
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Original Size
Optimized Size
Savings
428 KB
62 KB
85%
220 KB
51 KB
77%
42 KB
23 KB
45%
9 KB
5 KB
41%
70 KB
43 KB
39%
https://www.hookedonmedia.com/wp-content/uploads/2025/10/2-uk-growth-awards_finalist-greyscale-182x115.png
3 KB
2 KB
35%
https://www.hookedonmedia.com/wp-content/uploads/2025/10/4-google-partner-logo-greyscale-200x126.png
2 KB
1 KB
33%
4 KB
3 KB
32%
5 KB
4 KB
22%
3 KB
2 KB
20%
https://www.hookedonmedia.com/wp-content/uploads/2022/04/HookedOnMedia-Online-Marketing-Cornwall-UK.svg
6 KB
5 KB
15%
258 bytes
219 bytes
15%
5 KB
5 KB
15%
2 KB
2 KB
15%
8 KB
7 KB
15%
4 KB
3 KB
15%
8 KB
7 KB
15%
4 KB
3 KB
15%
8 KB
6 KB
15%
6 KB
5 KB
15%
10 KB
8 KB
15%
6 KB
5 KB
15%
2 KB
2 KB
15%
12 KB
10 KB
15%
3 KB
3 KB
15%
775 bytes
659 bytes
15%