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ground.co.uk
May 27, 2025

Your site's images could be 20% (61 KB) smaller. That's seconds of extra load time your visitors are waiting on.

Based on < internet speed. Download speed baselines from Chrome DevTools. Actual time may vary.
Start Over

Slow images are costing you visitors and revenue.

Every second of load time costs conversions. Research shows a 1-second delay reduces conversions by 7%. Your images could be 20% smaller — that's a meaningful speed gain ready for the taking.

Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.

"PicPerf is one of the best services I've used. You just add a prefix to your asset URLs, and then it just works."

Eric Barnes / Laravel News

"PicPerf optimizes the images for me and automatically uses the best format for the user. What more could you want?"

Jason Beggs / Design to Tailwind

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Original Size
Optimized Size
Savings
https://cdn.prod.website-files.com/65560ff0ec563ca4d86e378c/659d50377ef277a67b312b23_fettle-sq-p-500.avif
20 KB
10 KB
52%
https://cdn.prod.website-files.com/65560ff0ec563ca4d86e378c/66b089667a2a3900c4c470b6_6113ef6835307934a9da4e27_29-p-500.avif
14 KB
7 KB
49%
https://cdn.prod.website-files.com/65560ff0ec563ca4d86e378c/6710c0fd8f5f146a2f32cc53_ppc-p-500.avif
11 KB
6 KB
46%
https://cdn.prod.website-files.com/65560ff0ec563ca4d86e378c/67175bdf5db0f30c014e6f69_ecommerce-cro-small.avif
14 KB
12 KB
17%
https://cdn.prod.website-files.com/655365c8c004a77afca30ab6/656a0395c09bd5de6a38b924_wrightbus.svg
3 KB
3 KB
16%
https://cdn.prod.website-files.com/655365c8c004a77afca30ab6/658167455c9948d1885ec2ba_fb-logo.svg
348 bytes
292 bytes
16%
https://cdn.prod.website-files.com/655365c8c004a77afca30ab6/656a047b79c379a228ef99f8_Maveroc-Logo.svg
6 KB
5 KB
16%
https://cdn.prod.website-files.com/655365c8c004a77afca30ab6/66c6f53b405ef942c0bb2195_Logo.svg
6 KB
5 KB
16%
https://cdn.prod.website-files.com/655365c8c004a77afca30ab6/6581674566fcfa4580e78323_linkedin.svg
602 bytes
508 bytes
15%
https://cdn.prod.website-files.com/655365c8c004a77afca30ab6/6581674513835057a0976279_x-logo.svg
1 KB
1 KB
15%
https://cdn.prod.website-files.com/655365c8c004a77afca30ab6/656a0395dcdcf24fce8d43cb_university-of-leeds-seeklogo.svg
11 KB
9 KB
15%
https://cdn.prod.website-files.com/655365c8c004a77afca30ab6/66f6a4807c0fbcfa74288265_JCB%20logo%201.svg
14 KB
12 KB
15%
https://cdn.prod.website-files.com/655365c8c004a77afca30ab6/656a039533138b16de1a25af_JCBlogo1.svg
19 KB
16 KB
15%
https://cdn.prod.website-files.com/655365c8c004a77afca30ab6/66c6f4c579e771c18cb266fe_Group%20481.svg
3 KB
3 KB
15%
https://cdn.prod.website-files.com/655365c8c004a77afca30ab6/656a0395876c9dde22b31a30_AmnestyInternational1.svg
33 KB
28 KB
15%
https://cdn.prod.website-files.com/655365c8c004a77afca30ab6/66c6f62631fd340605c19960_Group%20475.svg
33 KB
28 KB
15%
https://cdn.prod.website-files.com/65560ff0ec563ca4d86e378c/680f71506a59d991aa4d882c_what-to-look-for-cro-agency-p-500.webp
26 KB
22 KB
15%
https://cdn.prod.website-files.com/655365c8c004a77afca30ab6/66fcfa9f659c5e530828c89f_highergroundsvg.svg
10 KB
8 KB
15%
https://cdn.prod.website-files.com/655365c8c004a77afca30ab6/66c6f4a0fe7c10fd2ee6ce5d_Group%20479.svg
35 KB
30 KB
15%
https://cdn.prod.website-files.com/655365c8c004a77afca30ab6/656a0395e48f7a1527ba751f_fettle.svg
35 KB
30 KB
15%

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