digitalmarketing.wales
March 16, 2026

You could reduce your image size by 72% (325 KB), saving seconds of total load time.

Based on < internet speed. Download speed baselines from Chrome DevTools. Actual time may vary.
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Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.

Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.

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...it takes just a few minutes to set up & start seeing the gains!

Original Size
Optimized Size
Savings
https://lirp.cdn-website.com/md/unsplash/dms3rep/multi/opt/photo-1483478550801-ceba5fe50e8e-1920w.jpg
150 KB
21 KB
86%
https://lirp.cdn-website.com/md/unsplash/dms3rep/multi/opt/photo-1453133451515-5ff7c1d0d63c-1920w.jpg
95 KB
25 KB
73%
https://lirp-cdn.multiscreensite.com/md/unsplash/dms3rep/multi/opt/photo-1519377553065-026bcfddf917-1920w.jpg
88 KB
26 KB
70%
https://lirp.cdn-website.com/1e1ded2a/dms3rep/multi/opt/photo-1527664314633-df0074523476-9b96bc88-1920w.jpg
86 KB
32 KB
63%
https://lirp.cdn-website.com/1e1ded2a/dms3rep/multi/opt/Digital+Marketing+Wales+Logo+v3b-1920w.jpg
29 KB
19 KB
36%