brianchard.com April 13, 2026
Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.
Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.
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Original Size
Optimized Size
Savings
47 KB
2 KB
97%
1,301 KB
53 KB
96%
1,467 KB
63 KB
96%
15 KB
738 bytes
95%
1,595 KB
106 KB
93%
1,052 KB
77 KB
93%
233 KB
19 KB
92%
774 KB
67 KB
91%
114 KB
10 KB
91%
381 KB
34 KB
91%
69 KB
7 KB
89%
845 KB
98 KB
88%
1,391 KB
174 KB
87%
133 KB
17 KB
87%
69 KB
12 KB
83%
5 KB
923 bytes
82%
5 KB
1 KB
77%
82 KB
20 KB
75%
https://brianchard.com/wp-content/uploads/2025/12/PANTONE-2026-Color-Of-The-Year-Cloud-Dancer-1080x650.jpeg
49 KB
20 KB
60%
83 KB
43 KB
48%
3 KB
2 KB
19%
3 KB
2 KB
19%
9 KB
8 KB
16%