brandthropology.com March 14, 2026
Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.
Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.
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Original Size
Optimized Size
Savings
https://www.brandthropology.com/wp-content/uploads/2022/09/BRD-Homepage-Banner-Better-Thinking-V1-2004x1336-1.jpg
482 KB
35 KB
93%
935 bytes
73 bytes
92%
https://www.brandthropology.com/wp-content/uploads/2022/09/BRD-Brochure-Comp-Transparent-V1-356x297-1.png
131 KB
16 KB
87%
21 KB
3 KB
85%
https://www.brandthropology.com/wp-content/uploads/2022/09/BRD-Homepage-Banner-VermontsBestMarketing-2004x1336-1.jpg
155 KB
37 KB
76%
5 KB
1 KB
75%
https://www.brandthropology.com/wp-content/uploads/2022/10/BRD-Video-Still-HighlyEvolvedMarketing.jpg
148 KB
42 KB
71%
3 KB
2 KB
52%
2 KB
1 KB
40%
12 KB
8 KB
32%
14 KB
10 KB
32%
14 KB
10 KB
32%
14 KB
10 KB
32%
5 KB
4 KB
19%