brafton.com/content-marketing-agency-boston March 14, 2026
Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.
Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.
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Original Size
Optimized Size
Savings
129 KB
19 KB
85%
33 KB
5 KB
85%
https://www.brafton.com/wp-content/uploads/2023/09/top_clutch.co_content_marketing_company_boston_2024-768x830.png
117 KB
24 KB
79%
https://www.brafton.com/wp-content/uploads/2025/02/featured-image-case-studies-oxford-university-press.png
28 KB
6 KB
78%
14 KB
4 KB
70%
9 KB
3 KB
64%
21 KB
9 KB
58%
19 KB
8 KB
57%
27 KB
12 KB
56%
31 KB
14 KB
56%
39 KB
18 KB
54%
2 KB
1 KB
42%
8 KB
5 KB
40%
1 KB
786 bytes
36%
1 KB
941 bytes
33%
https://www.brafton.com/wp-content/uploads/2023/12/WEBSITE-ILLUSTRATIONS_graphic-design-yellow-1.svg
5 KB
3 KB
32%
807 bytes
549 bytes
32%
933 bytes
635 bytes
32%
1 KB
864 bytes
31%
993 bytes
682 bytes
31%
1 KB
891 bytes
30%
1 KB
897 bytes
30%
773 bytes
540 bytes
30%
1 KB
742 bytes
30%
917 bytes
643 bytes
30%
1 KB
755 bytes
29%
1 KB
955 bytes
29%
1 KB
821 bytes
29%
2 KB
1 KB
28%
1 KB
1 KB
28%
2 KB
1 KB
28%
1 KB
1 KB
27%
3 KB
2 KB
27%
1 KB
847 bytes
27%
9 KB
7 KB
25%
7 KB
5 KB
24%
https://www.brafton.com/wp-content/uploads/2023/12/WEBSITE-ILLUSTRATIONS_video-marketing-yellow-1.svg
4 KB
3 KB
24%
2 KB
1 KB
23%
3 KB
2 KB
23%
6 KB
5 KB
22%
2 KB
2 KB
21%
878 bytes
697 bytes
21%
785 bytes
646 bytes
18%
4 KB
3 KB
15%
2 KB
2 KB
15%
1 KB
1 KB
15%