bowlerhat.co.uk March 16, 2026
Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.
Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.
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Original Size
Optimized Size
Savings
11 KB
2 KB
81%
25 KB
7 KB
73%
6 KB
2 KB
66%
291 KB
108 KB
63%
18 KB
7 KB
60%
24 KB
10 KB
59%
21 KB
9 KB
55%
9 KB
5 KB
46%
9 KB
5 KB
42%
2 KB
1 KB
40%
11 KB
7 KB
38%
3 KB
2 KB
32%
https://www.bowlerhat.co.uk/wp-content/uploads/2025/03/are-standard-organic-results-losing-value.png
13 KB
9 KB
32%
41 KB
28 KB
31%
6 KB
4 KB
29%
5 KB
3 KB
27%
5 KB
4 KB
20%
1 KB
995 bytes
17%
33 KB
28 KB
15%