appmktmedia.com March 14, 2026
Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.
Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.
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Original Size
Optimized Size
Savings
https://static.wixstatic.com/media/71a8ac_2b8d5e14294e4fc2b92ce0e896e44c69~mv2.png/v1/crop/x_0,y_0,w_1612,h_1350/fill/w_339,h_284,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Ellipse%2022.png
5 KB
2 KB
69%
https://static.wixstatic.com/media/71a8ac_2b8d5e14294e4fc2b92ce0e896e44c69~mv2.png/v1/fill/w_358,h_358,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/71a8ac_2b8d5e14294e4fc2b92ce0e896e44c69~mv2.png
6 KB
2 KB
69%
https://static.wixstatic.com/media/71a8ac_2b8d5e14294e4fc2b92ce0e896e44c69~mv2.png/v1/fill/w_149,h_149,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/71a8ac_2b8d5e14294e4fc2b92ce0e896e44c69~mv2.png
3 KB
966 bytes
67%
https://static.wixstatic.com/media/9d7006_c2b38a61d5d2448ea022c25c1cac04ff~mv2.png/v1/crop/x_33,y_0,w_7688,h_1275/fill/w_569,h_95,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/letterhead%202%20white%20text.png
16 KB
5 KB
66%
https://static.wixstatic.com/media/71a8ac_5ee0b90bc71b4ae192c16352d1c4fc8f~mv2.png/v1/fill/w_1430,h_395,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/71a8ac_5ee0b90bc71b4ae192c16352d1c4fc8f~mv2.png
2 KB
769 bytes
64%
https://static.wixstatic.com/media/71a8ac_dbe1ed1057214f77a357eb47d9d4b846~mv2.png/v1/crop/x_0,y_179,w_2343,h_1540/fill/w_756,h_497,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/webmockup.png
46 KB
18 KB
60%
https://static.wixstatic.com/media/71a8ac_e33362087bba44a783a68b48058806cb~mv2.jpg/v1/fill/w_738,h_998,al_c,q_85,enc_avif,quality_auto/71a8ac_e33362087bba44a783a68b48058806cb~mv2.jpg
16 KB
6 KB
60%
https://static.wixstatic.com/media/71a8ac_e33362087bba44a783a68b48058806cb~mv2.jpg/v1/fill/w_147,h_49,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/71a8ac_e33362087bba44a783a68b48058806cb~mv2.jpg
943 bytes
388 bytes
59%
https://static.wixstatic.com/media/71a8ac_836785c9ea2749a59a2d5003d6ed965c~mv2.jpg/v1/fill/w_273,h_290,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/Rectangle%2044.jpg
8 KB
3 KB
57%
https://static.wixstatic.com/media/71a8ac_718b7e91903647718f77a1e9b1ec9616~mv2.png/v1/fill/w_312,h_184,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/71a8ac_718b7e91903647718f77a1e9b1ec9616~mv2.png
6 KB
3 KB
56%
https://static.wixstatic.com/media/71a8ac_3ec5111bf39442cd9d14447cbd36bc98~mv2.png/v1/crop/x_0,y_47,w_893,h_723/fill/w_561,h_454,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Portsmouth%20Bridge_edited.png
60 KB
28 KB
54%
https://static.wixstatic.com/media/71a8ac_32ff8cb3a39545aca7a0ada5e4a3b4aa~mv2.jpg/v1/fill/w_273,h_290,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/71a8ac_32ff8cb3a39545aca7a0ada5e4a3b4aa~mv2.jpg
13 KB
6 KB
53%
https://static.wixstatic.com/media/71a8ac_18ea10fd2d4f4bb5b308db161fa70556~mv2.jpg/v1/fill/w_273,h_290,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/Rectangle%2040.jpg
11 KB
5 KB
51%
https://static.wixstatic.com/media/71a8ac_ec72a44e0e7a4286871ae79752e383aa~mv2.jpg/v1/fill/w_273,h_290,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/Rectangle%2041.jpg
4 KB
2 KB
50%
https://static.wixstatic.com/media/71a8ac_eb1fa5fc59a046c3821e6d125e5af9a0~mv2.jpg/v1/fill/w_273,h_290,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/Rectangle%2042.jpg
13 KB
7 KB
49%
https://static.wixstatic.com/media/a1b09fe8b7f04378a9fe076748ad4a6a.png/v1/fill/w_39,h_39,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/a1b09fe8b7f04378a9fe076748ad4a6a.png
816 bytes
413 bytes
49%
https://static.wixstatic.com/media/9d7006_e10cccfb4bab44649afabb436aefbae5~mv2.jpg/v1/crop/x_0,y_228,w_1170,h_772/fill/w_600,h_396,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/Ryan%20and%20Audrey%20Schiesser.jpg
56 KB
29 KB
49%
https://static.wixstatic.com/media/9d7006_eff6c14de36946ac842aacb0c498b2a3~mv2.png/v1/fill/w_375,h_65,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/appalachian%20marketing%20and%20media.png
5 KB
3 KB
48%
https://static.wixstatic.com/media/71a8ac_5a9623bd662d480bb21782ca4e9c4192~mv2.jpg/v1/fill/w_273,h_290,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/Rectangle%2043.jpg
15 KB
8 KB
42%
https://static.wixstatic.com/media/e316f544f9094143b9eac01f1f19e697.png/v1/fill/w_39,h_39,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/e316f544f9094143b9eac01f1f19e697.png
846 bytes
490 bytes
42%
https://static.wixstatic.com/media/8d6893330740455c96d218258a458aa4.png/v1/fill/w_39,h_39,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/8d6893330740455c96d218258a458aa4.png
1 KB
749 bytes
26%