appelhansdesigns.com January 16, 2026
Slow images are costing you visitors and revenue.
Every second of load time costs conversions. Research shows a 1-second delay reduces conversions by 7%. Your images could be 50% smaller — that's a meaningful speed gain ready for the taking.
Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.
"PicPerf is one of the best services I've used. You just add a prefix to your asset URLs, and then it just works."
Eric Barnes / Laravel News
"PicPerf optimizes the images for me and automatically uses the best format for the user. What more could you want?"
Jason Beggs / Design to Tailwind
✓ 14-day free trial ✓ Near-immediate results ✓ Free setup consultation
Original Size
Optimized Size
Savings
https://static.wixstatic.com/media/0ded6d_7c2f33ed468141fbbc34fb09092db1c9~mv2.png/v1/fill/w_49,h_33,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/0ded6d_7c2f33ed468141fbbc34fb09092db1c9~mv2.png
749 bytes
223 bytes
70%
https://static.wixstatic.com/media/0ded6d_0846f39dab1848beb2150616454ea942~mv2.png/v1/fill/w_49,h_33,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/0ded6d_0846f39dab1848beb2150616454ea942~mv2.png
759 bytes
226 bytes
70%
https://static.wixstatic.com/media/0ded6d_0fcc46e7d6f14b58832ba776e8438072~mv2.png/v1/fill/w_49,h_33,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/0ded6d_0fcc46e7d6f14b58832ba776e8438072~mv2.png
746 bytes
224 bytes
70%
https://static.wixstatic.com/media/0ded6d_7ca1a0bb655f4b7895e896e549ad9a7e~mv2.png/v1/fill/w_49,h_33,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/0ded6d_7ca1a0bb655f4b7895e896e549ad9a7e~mv2.png
757 bytes
230 bytes
70%
https://static.wixstatic.com/media/0ded6d_81b0380033d04c7d9f03aa22cd04b543~mv2.png/v1/fill/w_49,h_33,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/0ded6d_81b0380033d04c7d9f03aa22cd04b543~mv2.png
735 bytes
224 bytes
69%
https://static.wixstatic.com/media/0ded6d_314b70b91b2747d695c9f38a716ff164~mv2.png/v1/fill/w_49,h_33,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/0ded6d_314b70b91b2747d695c9f38a716ff164~mv2.png
776 bytes
245 bytes
68%
https://static.wixstatic.com/media/0ded6d_02076be17a364650a13777942f60f036~mv2.png/v1/fill/w_49,h_33,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/0ded6d_02076be17a364650a13777942f60f036~mv2.png
792 bytes
258 bytes
67%
https://static.wixstatic.com/media/0ded6d_7f913e72c6e248d29f62866923e7bb19~mv2.png/v1/fill/w_49,h_33,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/0ded6d_7f913e72c6e248d29f62866923e7bb19~mv2.png
778 bytes
257 bytes
67%
https://static.wixstatic.com/media/0ded6d_1c808eadd8274a4f94c26025390596e5~mv2.png/v1/fill/w_49,h_33,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/0ded6d_1c808eadd8274a4f94c26025390596e5~mv2.png
770 bytes
255 bytes
67%
https://static.wixstatic.com/media/fefbb1e69df546d0b5e1e73d6b8f3844.jpg/v1/fill/w_980,h_490,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/fefbb1e69df546d0b5e1e73d6b8f3844.jpg
31 KB
11 KB
63%
https://static.wixstatic.com/media/0ded6d_73168b2077154257a7d6993951e30e64~mv2.png/v1/fill/w_278,h_278,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/IMG_2170_PNG.png
14 KB
6 KB
57%
https://static.wixstatic.com/media/04ba0b2450a4460bad90b90bc9908adf.jpg/v1/fill/w_147,h_98,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/04ba0b2450a4460bad90b90bc9908adf.jpg
904 bytes
388 bytes
57%
https://static.wixstatic.com/media/0ded6d_7c2f33ed468141fbbc34fb09092db1c9~mv2.png/v1/fill/w_317,h_211,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/0ded6d_7c2f33ed468141fbbc34fb09092db1c9~mv2.png
15 KB
7 KB
54%
https://static.wixstatic.com/media/0ded6d_1c808eadd8274a4f94c26025390596e5~mv2.png/v1/fill/w_317,h_211,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/0ded6d_1c808eadd8274a4f94c26025390596e5~mv2.png
16 KB
7 KB
53%
https://static.wixstatic.com/media/0ded6d_0fcc46e7d6f14b58832ba776e8438072~mv2.png/v1/fill/w_317,h_211,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/0ded6d_0fcc46e7d6f14b58832ba776e8438072~mv2.png
15 KB
7 KB
52%
https://static.wixstatic.com/media/04ba0b2450a4460bad90b90bc9908adf.jpg/v1/fill/w_980,h_932,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/04ba0b2450a4460bad90b90bc9908adf.jpg
23 KB
11 KB
52%
https://static.wixstatic.com/media/0ded6d_0846f39dab1848beb2150616454ea942~mv2.png/v1/fill/w_317,h_211,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/0ded6d_0846f39dab1848beb2150616454ea942~mv2.png
17 KB
8 KB
52%
https://static.wixstatic.com/media/0ded6d_81b0380033d04c7d9f03aa22cd04b543~mv2.png/v1/fill/w_317,h_211,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/0ded6d_81b0380033d04c7d9f03aa22cd04b543~mv2.png
18 KB
9 KB
51%
https://static.wixstatic.com/media/0ded6d_b02b740ab6a445d183e3ca5302304fe6~mv2.png/v1/crop/x_0,y_241,w_1500,h_1006/fill/w_285,h_191,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Main%20Logo%20NEW%202024.png
15 KB
7 KB
51%
https://static.wixstatic.com/media/0ded6d_7ca1a0bb655f4b7895e896e549ad9a7e~mv2.png/v1/fill/w_317,h_211,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/0ded6d_7ca1a0bb655f4b7895e896e549ad9a7e~mv2.png
19 KB
9 KB
50%
https://static.wixstatic.com/media/0ded6d_02076be17a364650a13777942f60f036~mv2.png/v1/fill/w_317,h_211,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/0ded6d_02076be17a364650a13777942f60f036~mv2.png
19 KB
10 KB
50%
https://static.wixstatic.com/media/0ded6d_b02b740ab6a445d183e3ca5302304fe6~mv2.png/v1/crop/x_0,y_241,w_1500,h_1006/fill/w_206,h_138,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Main%20Logo%20NEW%202024.png
10 KB
5 KB
50%
https://static.wixstatic.com/media/0ded6d_7f913e72c6e248d29f62866923e7bb19~mv2.png/v1/fill/w_317,h_211,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/0ded6d_7f913e72c6e248d29f62866923e7bb19~mv2.png
20 KB
10 KB
50%
https://static.wixstatic.com/media/0ded6d_314b70b91b2747d695c9f38a716ff164~mv2.png/v1/fill/w_317,h_211,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/0ded6d_314b70b91b2747d695c9f38a716ff164~mv2.png
21 KB
11 KB
49%
https://static.wixstatic.com/media/23fd2a2be53141ed810f4d3dcdcd01fa.png/v1/fill/w_42,h_42,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/23fd2a2be53141ed810f4d3dcdcd01fa.png
910 bytes
477 bytes
47%
https://static.wixstatic.com/media/203dcdc2ac8b48de89313f90d2a4cda1.png/v1/fill/w_30,h_30,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/203dcdc2ac8b48de89313f90d2a4cda1.png
849 bytes
457 bytes
46%
https://static.wixstatic.com/media/23fd2a2be53141ed810f4d3dcdcd01fa.png/v1/fill/w_30,h_30,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/23fd2a2be53141ed810f4d3dcdcd01fa.png
860 bytes
468 bytes
46%
https://static.wixstatic.com/media/fefbb1e69df546d0b5e1e73d6b8f3844.jpg/v1/fill/w_116,h_77,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/fefbb1e69df546d0b5e1e73d6b8f3844.jpg
1 KB
733 bytes
44%
https://static.wixstatic.com/media/81af6121f84c41a5b4391d7d37fce12a.png/v1/fill/w_42,h_42,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/81af6121f84c41a5b4391d7d37fce12a.png
1 KB
664 bytes
43%
https://static.wixstatic.com/media/203dcdc2ac8b48de89313f90d2a4cda1.png/v1/fill/w_42,h_42,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/203dcdc2ac8b48de89313f90d2a4cda1.png
932 bytes
532 bytes
43%
https://static.wixstatic.com/media/0ded6d_14bed9b184ba4fc190aa0a28d67f03e3~mv2.png/v1/fill/w_111,h_111,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/web_designers-thornton-2021-clr%202.png
9 KB
5 KB
41%
https://static.wixstatic.com/media/0ded6d_99cc70a2711845289735b5ada8fb9ba9~mv2.png/v1/crop/x_59,y_27,w_406,h_306/fill/w_150,h_110,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Screen%2520Shot%25202020-02-04%2520at%252011_47_edited.png
11 KB
6 KB
40%
https://static.wixstatic.com/media/0ded6d_7acbd6fd08df4805af17f8f9c9adc174~mv2.png/v1/crop/x_121,y_126,w_1197,h_644/fill/w_162,h_88,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/5%20star%20review.png
8 KB
4 KB
40%
https://static.wixstatic.com/media/0ded6d_b59359ff8f954aa891c5a47bc100700e~mv2.png/v1/fill/w_118,h_110,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Screen%2520Shot%25202019-08-13%2520at%25208_49_edited.png
11 KB
7 KB
39%
https://static.wixstatic.com/media/0ded6d_6f44f913fa3f4f1b9f22f8d6a09899ac~mv2.png/v1/crop/x_37,y_0,w_313,h_311/fill/w_111,h_110,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Screen%2520Shot%25202020-08-06%2520at%25208_17_edited.png
11 KB
7 KB
36%
https://static.wixstatic.com/media/81af6121f84c41a5b4391d7d37fce12a.png/v1/fill/w_30,h_30,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/81af6121f84c41a5b4391d7d37fce12a.png
989 bytes
638 bytes
35%
https://static.wixstatic.com/media/0ded6d_63aa442619d740b0808d0c4e5ff42cbb~mv2.png/v1/fill/w_111,h_111,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/wix%20icon.png
4 KB
3 KB
31%
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27%
