adamsapplemedia.co.uk March 16, 2026
Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.
Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.
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Original Size
Optimized Size
Savings
https://static.wixstatic.com/media/396fe9_415f1249aec44e06b0e08fbea33d1c2a~mv2.webp/v1/fit/w_327,h_320,q_90,enc_avif,quality_auto/396fe9_415f1249aec44e06b0e08fbea33d1c2a~mv2.webp
20 KB
7 KB
62%
https://static.wixstatic.com/media/396fe9_c070e16e9ce84abcbbfa186ac97ceefdf000.jpg/v1/fill/w_100,h_56,al_c,q_80,usm_0.66_1.00_0.01,blur_3,enc_avif,quality_auto/396fe9_c070e16e9ce84abcbbfa186ac97ceefdf000.jpg
831 bytes
337 bytes
59%
https://static.wixstatic.com/media/396fe9_a8a68153d50f4ffc87fcb5aca6f9e0be~mv2.avif/v1/fill/w_195,h_100,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/logo%20big%20white.avif
5 KB
2 KB
58%
https://static.wixstatic.com/media/396fe9_c070e16e9ce84abcbbfa186ac97ceefdf000.jpg/v1/fill/w_408,h_720,al_c,q_80,usm_0.33_1.00_0.00,enc_avif,quality_auto/396fe9_c070e16e9ce84abcbbfa186ac97ceefdf000.jpg
7 KB
3 KB
56%
https://static.wixstatic.com/media/396fe9_9395c94f526f4a04a6eb2349cb920d69~mv2.jpg/v1/fill/w_354,h_422,fp_0.57_0.18,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/online-fashion-shopping-collage_23-2150535839.jpg
14 KB
7 KB
55%
https://static.wixstatic.com/media/396fe9_503a6b3fb9144711829ad3b47378b9aa~mv2.png/v1/fit/w_400,h_301,q_90,enc_avif,quality_auto/396fe9_503a6b3fb9144711829ad3b47378b9aa~mv2.png
6 KB
3 KB
54%
https://static.wixstatic.com/media/396fe9_bf49e329a4194b68aa47bbf84d065dae~mv2.png/v1/fit/w_400,h_301,q_90,enc_avif,quality_auto/396fe9_bf49e329a4194b68aa47bbf84d065dae~mv2.png
10 KB
5 KB
53%
https://static.wixstatic.com/media/396fe9_4623c3e1d3094e9795cacbc2c7f8aa48~mv2.avif/v1/fill/w_430,h_280,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/Google%20Analytics%20overview%20report_edited_.avif
13 KB
6 KB
53%
https://static.wixstatic.com/media/396fe9_403d1adb401143d09c7139328831f76e~mv2.png/v1/fit/w_107,h_81,q_90,enc_avif,quality_auto/396fe9_403d1adb401143d09c7139328831f76e~mv2.png
2 KB
1 KB
51%
https://static.wixstatic.com/media/396fe9_d0065f9ef18b4391be641aa009c550c3~mv2.jpg/v1/fill/w_354,h_422,fp_0.57_0.18,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/1_SoyK_PdgEMsCafwFGI2qJw.jpg
34 KB
17 KB
49%
https://static.wixstatic.com/media/11062b_f4e3e7f537ff4762a1914aa14e3e36b9~mv2.png/v1/fill/w_36,h_36,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/11062b_f4e3e7f537ff4762a1914aa14e3e36b9~mv2.png
1 KB
626 bytes
48%
https://static.wixstatic.com/media/396fe9_415f1249aec44e06b0e08fbea33d1c2a~mv2.webp/v1/fit/w_78,h_76,q_90,enc_avif,quality_auto/396fe9_415f1249aec44e06b0e08fbea33d1c2a~mv2.webp
2 KB
1 KB
48%
https://static.wixstatic.com/media/396fe9_503a6b3fb9144711829ad3b47378b9aa~mv2.png/v1/fit/w_107,h_81,q_90,enc_avif,quality_auto/396fe9_503a6b3fb9144711829ad3b47378b9aa~mv2.png
2 KB
1 KB
47%
https://static.wixstatic.com/media/396fe9_5581a12d19ad4c84aac0962e23b8b5f2~mv2.jpg/v1/fill/w_170,h_185,al_c,q_80,blur_3,enc_avif,quality_auto/300472745_498192745566308_6780984573047942505_n.jpg
2 KB
1 KB
46%
https://static.wixstatic.com/media/396fe9_bf49e329a4194b68aa47bbf84d065dae~mv2.png/v1/fit/w_107,h_81,q_90,enc_avif,quality_auto/396fe9_bf49e329a4194b68aa47bbf84d065dae~mv2.png
3 KB
2 KB
46%
https://static.wixstatic.com/media/396fe9_aafb9f48161c46eab9dc07d24ce7f5db~mv2.png/v1/fit/w_107,h_81,q_90,enc_avif,quality_auto/396fe9_aafb9f48161c46eab9dc07d24ce7f5db~mv2.png
2 KB
978 bytes
45%
https://static.wixstatic.com/media/396fe9_9395c94f526f4a04a6eb2349cb920d69~mv2.jpg/v1/fill/w_133,h_192,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/online-fashion-shopping-collage_23-2150535839.jpg
2 KB
952 bytes
45%
https://static.wixstatic.com/media/396fe9_7c7e60841aff45569681ea1ba5d51f31~mv2.png/v1/fit/w_400,h_301,q_90,enc_avif,quality_auto/396fe9_7c7e60841aff45569681ea1ba5d51f31~mv2.png
3 KB
2 KB
45%
https://static.wixstatic.com/media/396fe9_37255269ba5f43b3b367f98a33bc9fd0~mv2.png/v1/fit/w_400,h_301,q_90,enc_avif,quality_auto/396fe9_37255269ba5f43b3b367f98a33bc9fd0~mv2.png
4 KB
2 KB
45%
https://static.wixstatic.com/media/396fe9_ed743e6462c948a2ba57ef4c7cd183cc~mv2.png/v1/fit/w_107,h_81,q_90,enc_avif,quality_auto/396fe9_ed743e6462c948a2ba57ef4c7cd183cc~mv2.png
2 KB
991 bytes
43%
https://static.wixstatic.com/media/11062b_7edd292d29b34c309100535a26dc5033~mv2.png/v1/fill/w_36,h_36,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/11062b_7edd292d29b34c309100535a26dc5033~mv2.png
1 KB
638 bytes
43%
https://static.wixstatic.com/media/396fe9_df2902e3b6754e73b992c5a92b3ac4d8~mv2.png/v1/fit/w_101,h_76,q_90,enc_avif,quality_auto/396fe9_df2902e3b6754e73b992c5a92b3ac4d8~mv2.png
1 KB
666 bytes
43%
https://static.wixstatic.com/media/11062b_603340b7bcb14e7785c7b65b233cd9f9~mv2.png/v1/fill/w_36,h_36,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/11062b_603340b7bcb14e7785c7b65b233cd9f9~mv2.png
1 KB
689 bytes
43%
https://static.wixstatic.com/media/396fe9_dd135f3d89304b1cb0f4f052438e764f~mv2.png/v1/fit/w_400,h_301,q_90,enc_avif,quality_auto/396fe9_dd135f3d89304b1cb0f4f052438e764f~mv2.png
2 KB
1 KB
41%
https://static.wixstatic.com/media/396fe9_64d57de2daea4ae9980d12a32aef1f55~mv2.webp/v1/fill/w_354,h_422,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/215035_9a4a091c5f12439c80b4dfdf50fde9d5~mv2%20(1).webp
49 KB
29 KB
40%
https://static.wixstatic.com/media/11062b_c67939a99eaf442d95d3f851857ceedf~mv2.png/v1/fill/w_36,h_36,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/11062b_c67939a99eaf442d95d3f851857ceedf~mv2.png
1 KB
712 bytes
40%
https://static.wixstatic.com/media/396fe9_5581a12d19ad4c84aac0962e23b8b5f2~mv2.jpg/v1/fill/w_59,h_64,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/300472745_498192745566308_6780984573047942505_n.jpg
2 KB
1 KB
40%
https://static.wixstatic.com/media/396fe9_ced1506686cb4e28992f1988e746a4ab~mv2.png/v1/fit/w_101,h_76,q_90,enc_avif,quality_auto/396fe9_ced1506686cb4e28992f1988e746a4ab~mv2.png
2 KB
955 bytes
38%
https://static.wixstatic.com/media/396fe9_37255269ba5f43b3b367f98a33bc9fd0~mv2.png/v1/fit/w_101,h_76,q_90,enc_avif,quality_auto/396fe9_37255269ba5f43b3b367f98a33bc9fd0~mv2.png
2 KB
993 bytes
37%
https://static.wixstatic.com/media/396fe9_dd135f3d89304b1cb0f4f052438e764f~mv2.png/v1/fit/w_101,h_76,q_90,enc_avif,quality_auto/396fe9_dd135f3d89304b1cb0f4f052438e764f~mv2.png
1 KB
692 bytes
35%
https://static.wixstatic.com/media/396fe9_7c7e60841aff45569681ea1ba5d51f31~mv2.png/v1/fit/w_107,h_81,q_90,enc_avif,quality_auto/396fe9_7c7e60841aff45569681ea1ba5d51f31~mv2.png
1 KB
915 bytes
34%
https://static.wixstatic.com/media/396fe9_204015a024ac4a1ab0a5cfbd1d412c58~mv2.png/v1/fit/w_101,h_76,q_90,enc_avif,quality_auto/396fe9_204015a024ac4a1ab0a5cfbd1d412c58~mv2.png
1 KB
761 bytes
32%