variable.marketing
April 15, 2026

You could reduce your image size by 92% (217 KB), saving seconds of total load time.

Based on < internet speed. Download speed baselines from Chrome DevTools. Actual time may vary.
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Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.

Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.

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Original Size
Optimized Size
Savings
https://variablemktg.wpengine.com/wp-content/uploads/2024/01/Variable_Logo_2022-01_ARE_White_Centered.png
69 KB
4 KB
94%
https://variablemktg.wpengine.com/wp-content/uploads/2024/01/Variable_Logo_2022-01_WE_White_Centered.png
68 KB
5 KB
93%
https://variablemktg.wpengine.com/wp-content/uploads/2022/12/VariableTextWhite.png
95 KB
8 KB
92%
https://www.gstatic.com/recaptcha/api2/logo_48.png
2 KB
1 KB
40%
https://variable.marketing/wp-content/uploads/2022/12/VariableIconSmall.png
860 bytes
707 bytes
18%