variable.marketing April 15, 2026
Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.
Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.
Try PicPerf for Free
...it takes just a few minutes to set up & start seeing the gains!
Original Size
Optimized Size
Savings
https://variablemktg.wpengine.com/wp-content/uploads/2024/01/Variable_Logo_2022-01_ARE_White_Centered.png
69 KB
4 KB
94%
https://variablemktg.wpengine.com/wp-content/uploads/2024/01/Variable_Logo_2022-01_WE_White_Centered.png
68 KB
5 KB
93%
95 KB
8 KB
92%
2 KB
1 KB
40%
860 bytes
707 bytes
18%