simpleidentitydesign.com January 30, 2026
Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.
Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.
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Original Size
Optimized Size
Savings
https://simpleidentitydesign.com/assets/site-assets/images/simple-identity-design-web-design-icon.webp
645 KB
6 KB
99%
https://simpleidentitydesign.com/assets/site-assets/images/simple-identity-design-web-building-icon.webp
886 KB
9 KB
99%
554 KB
9 KB
98%
https://simpleidentitydesign.com/assets/site-assets/images/uploads/local-seo-ranking-factors-guide-2-featured-image.webp
104 KB
17 KB
83%
https://simpleidentitydesign.com/assets/site-assets/images/uploads/optimizing-local-seo-for-holiday-season-featured-image.webp
209 KB
36 KB
83%
116 KB
53 KB
54%
5 KB
2 KB
51%
37 KB
19 KB
48%
129 KB
81 KB
37%
26 KB
19 KB
26%
39 KB
30 KB
25%
19 KB
15 KB
17%