proofmarketing.com January 28, 2026
Slow images are costing you visitors and revenue.
Every second of load time costs conversions. Research shows a 1-second delay reduces conversions by 7%. Your images could be 53% smaller — that's a meaningful speed gain ready for the taking.
Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.
"PicPerf is one of the best services I've used. You just add a prefix to your asset URLs, and then it just works."
Eric Barnes / Laravel News
"PicPerf optimizes the images for me and automatically uses the best format for the user. What more could you want?"
Jason Beggs / Design to Tailwind
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Original Size
Optimized Size
Savings
https://static.wixstatic.com/media/d13312_ed337168c7d14512938ccccb3b60daa7~mv2.png/v1/crop/x_5,y_0,w_1554,h_1335/fill/w_599,h_514,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/advertising%20proof%20marketing.png
20 KB
7 KB
65%
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11 KB
4 KB
63%
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828 bytes
304 bytes
63%
https://static.wixstatic.com/media/d13312_85f14825ea9c49d6932f4bd1517b1db1f000.jpg/v1/fill/w_980,h_661,al_c,q_85,usm_0.33_1.00_0.00,enc_avif,quality_auto/d13312_85f14825ea9c49d6932f4bd1517b1db1f000.jpg
54 KB
20 KB
63%
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58 KB
24 KB
59%
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23 KB
10 KB
58%
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871 bytes
369 bytes
58%
https://static.wixstatic.com/media/d13312_306d96b929544c30a29a360e70c6abf5~mv2.webp/v1/fill/w_81,h_81,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/316_Squarespace_logo-512.webp
2 KB
1 KB
57%
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65 KB
29 KB
55%
https://static.wixstatic.com/media/d13312_3d8eb12758dd4df0a71aa5f7e1fa1ccc~mv2.png/v1/fill/w_490,h_626,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/d13312_3d8eb12758dd4df0a71aa5f7e1fa1ccc~mv2.png
43 KB
20 KB
54%
https://static.wixstatic.com/media/d13312_d05cc17cb63548d4b0f32a53c80ef1eb~mv2.png/v1/fill/w_265,h_106,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/2024%20PROOF_LOGO_FINAL-turquoise2.png
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53%
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53%
https://static.wixstatic.com/media/d13312_d05cc17cb63548d4b0f32a53c80ef1eb~mv2.png/v1/fill/w_173,h_73,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/2024%20PROOF_LOGO_FINAL-turquoise2.png
5 KB
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51%
https://static.wixstatic.com/media/d13312_9da067de507848989dab096ec5097aa4~mv2.jpg/v1/fill/w_980,h_723,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/d13312_9da067de507848989dab096ec5097aa4~mv2.jpg
195 KB
99 KB
49%
https://static.wixstatic.com/media/d13312_8efbf03a27c947d99c4cd606440ecb11~mv2.png/v1/crop/x_160,y_59,w_765,h_192/fill/w_214,h_54,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Shopify-Partner-Logo.png
4 KB
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49%
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1 KB
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48%
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44%
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9 KB
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44%
https://static.wixstatic.com/media/d13312_c8183b3f798042d985dd73daec27e611~mv2.png/v1/fill/w_76,h_73,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/wordpress%20logo.png
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43%
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1 KB
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43%
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3 KB
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43%
https://static.wixstatic.com/media/d13312_7c562629291340c0953fc4284db4179f~mv2.png/v1/fill/w_155,h_87,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/google-partner-logo-2BA563BAC5-seeklogo_com.png
4 KB
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43%
https://static.wixstatic.com/media/d13312_3c866a9f716e4de9aa7ccde7e9e8b262~mv2.png/v1/fill/w_137,h_120,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/01_RED-PLAINS_SECONDARY-VERTICAL_FULL-COLOR.png
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https://static.wixstatic.com/media/d13312_f721ff364a7445a6b9c5dd89e98957de~mv2.png/v1/fill/w_176,h_163,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Web%20-%20StoryBrand%20Guide%20Badge%20White.png
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919 bytes
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36%
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936 bytes
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