proofbranding.com
April 15, 2026

You could reduce your image size by 51% (488 KB), saving seconds of total load time.

Based on < internet speed. Download speed baselines from Chrome DevTools. Actual time may vary.
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Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.

Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.

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Original Size
Optimized Size
Savings
https://proofbranding.com/wp-content/uploads/2023/12/preview-Nonipup.webp
166 KB
48 KB
71%
https://proofbranding.com/wp-content/uploads/2023/12/High-Street-22.webp
78 KB
34 KB
57%
https://proofbranding.com/wp-content/uploads/2022/02/Common-John-Image1.webp
63 KB
30 KB
52%
https://proofbranding.com/wp-content/uploads/2022/02/Common-John-Image-2.webp
111 KB
53 KB
52%
https://proofbranding.com/wp-content/uploads/2023/12/preview-nonipup-hover.webp
48 KB
24 KB
50%
https://proofbranding.com/wp-content/uploads/2023/10/Creamery-1.webp
101 KB
53 KB
48%
https://proofbranding.com/wp-content/uploads/2022/02/5B-hover.webp
32 KB
17 KB
47%
https://proofbranding.com/wp-content/uploads/2022/02/5thB.webp
109 KB
60 KB
45%
https://proofbranding.com/wp-content/uploads/2023/12/Highstreet.webp
115 KB
64 KB
44%
https://proofbranding.com/wp-content/uploads/2023/10/Creamery-22.webp
98 KB
57 KB
42%
https://proofbranding.com/wp-content/themes/proofv6/img/logo-footer.svg
2 KB
2 KB
25%
https://proofbranding.com/wp-content/uploads/2025/05/logo-wvcan.webp
7 KB
5 KB
20%
https://proofbranding.com/wp-content/uploads/2025/05/logo-NEC.webp
7 KB
6 KB
20%
https://proofbranding.com/wp-content/uploads/2025/05/logo-Sesac2.webp
3 KB
3 KB
19%
https://proofbranding.com/wp-content/uploads/2025/05/logo-windsor.webp
6 KB
5 KB
19%
https://proofbranding.com/wp-content/uploads/2025/03/icon-brand-extension.svg
2 KB
2 KB
16%
https://proofbranding.com/wp-content/uploads/2025/03/icon-brand.svg
4 KB
3 KB
16%
https://proofbranding.com/wp-content/uploads/2025/05/logo-GID2.webp
4 KB
3 KB
16%
https://proofbranding.com/wp-content/themes/proofv6/img/arrow-circle-white.svg
474 bytes
400 bytes
15%
https://proofbranding.com/wp-content/themes/proofv6/img/arrow-circle.svg
477 bytes
403 bytes
15%
https://proofbranding.com/wp-content/themes/proofv6/img/arrow-circle-darkblue.svg
477 bytes
403 bytes
15%
https://proofbranding.com/wp-content/uploads/2025/03/icon-web.svg
2 KB
2 KB
15%