prescottpaul.com April 15, 2026
Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.
Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.
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Original Size
Optimized Size
Savings
https://fs01.chime.me/image/fs/sitebuild/2021224/20/original_ddff9285-b8a4-4fd5-840f-0233eb9cc979.png
100 KB
4 KB
96%
https://cdn.lofty.com/image/fs/844762665848880/website/100710/cmsbuild/2026225_1bebcea75bc44d37-png.webp
738 KB
92 KB
87%
142 KB
49 KB
66%
https://cdn.lofty.com/image/fs/844762665848880/website/100710/cmsbuild/h600_2026226_da7e6b7e5fb14074-jpeg.webp
183 KB
91 KB
50%
https://cdn.lofty.com/image/fs/844762665848880/website/100710/cmsbuild/h60_2026225_81342c2e257e4192-png.webp
4 KB
3 KB
23%
https://cdn.lofty.com/image/fs/844762665848880/website/100710/cmsbuild/h80_2026225_81342c2e257e4192-png.webp
6 KB
5 KB
20%