postmktg.com March 14, 2026
Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.
Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.
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Original Size
Optimized Size
Savings
285 KB
15 KB
95%
13 KB
811 bytes
94%
779 KB
61 KB
92%
347 KB
28 KB
92%
https://postmktg.com/wp-content/uploads/2025/10/matthew-nelson-better-community-neighborhoods-inc_1200xx1625-917-118-148-80x80.jpg
14 KB
2 KB
89%
388 KB
104 KB
73%
47 KB
14 KB
70%
8 KB
3 KB
67%
45 KB
22 KB
52%
27 KB
15 KB
46%
2 KB
1 KB
46%
https://postmktg.com/wp-content/uploads/2026/01/Dont-Chuck-It-Photo-with-Governer-Kathy-Hochul-768x347.jpg
47 KB
26 KB
44%
11 KB
6 KB
41%
69 KB
42 KB
38%
14 KB
9 KB
38%