nicolemblanchard.com April 16, 2026
Slow images are costing you visitors and revenue.
Every second of load time costs conversions. Research shows a 1-second delay reduces conversions by 7%. Your images could be 61% smaller — that's a meaningful speed gain ready for the taking.
Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.
"PicPerf is one of the best services I've used. You just add a prefix to your asset URLs, and then it just works."
Eric Barnes / Laravel News
"PicPerf optimizes the images for me and automatically uses the best format for the user. What more could you want?"
Jason Beggs / Design to Tailwind
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✓ 14-day free trial ✓ Free setup consultation ✓ Immediate, noticeable results
Original Size
Optimized Size
Savings
https://static.wixstatic.com/media/0da768_8b89980121844d37be099f0dbe33e3e3.png/v1/crop/x_0,y_0,w_6,h_6,q_85,enc_auto/0da768_8b89980121844d37be099f0dbe33e3e3.png
510 bytes
66 bytes
87%
https://static.wixstatic.com/media/a88c8c_d70fc34f0e6345409bb47577a9ba2853~mv2.jpg/v1/fill/w_430,h_474,fp_0.64_0.22,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/P2254048copy2_edited.jpg
33 KB
5 KB
83%
https://static.wixstatic.com/media/a88c8c_c518885830744aae9cfe0ca8b5f92095~mv2.jpg/v1/crop/x_0,y_60,w_1023,h_1180/fill/w_364,h_357,fp_0.50_0.50,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/Fher%20Bagis_edited.jpg
28 KB
7 KB
76%
https://static.wixstatic.com/media/a88c8c_d0db34bbef3841518b6e8896cc48757b~mv2.jpg/v1/crop/x_0,y_69,w_1024,h_1181/fill/w_364,h_357,fp_0.50_0.50,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/Isabel%20Feliciano_edited.jpg
29 KB
7 KB
74%
https://static.wixstatic.com/media/a88c8c_10386397133d402aa5c650d76ef9f16d~mv2.jpg/v1/crop/x_105,y_77,w_740,h_854/fill/w_364,h_357,fp_0.50_0.50,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/LNP_9261r_edited.jpg
10 KB
3 KB
74%
https://static.wixstatic.com/media/a88c8c_c476e38bbb22409e9dab5bd3d341179e~mv2.jpg/v1/crop/x_115,y_0,w_804,h_928/fill/w_364,h_357,fp_0.50_0.50,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/Rachael-Blanchard-Headshot_edited_edited.jpg
30 KB
8 KB
73%
https://static.wixstatic.com/media/a88c8c_45c17636f3cc464e9a21eb79f0a4891e~mv2.png/v1/fill/w_49,h_7,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/NMB%20Wordmark.png
523 bytes
147 bytes
72%
https://static.wixstatic.com/media/a88c8c_b8c50cdfb9434c8291e952a89a67e623~mv2.jpg/v1/crop/x_0,y_3,w_1024,h_1181/fill/w_364,h_357,fp_0.50_0.50,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/Holly%20Jones_edited.jpg
27 KB
8 KB
70%
https://static.wixstatic.com/media/a88c8c_7b549ef07a354f9c930fc852dfa233ef~mv2.jpg/v1/crop/x_61,y_43,w_878,h_1013/fill/w_364,h_357,fp_0.50_0.50,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/Amerin_edited_edited.jpg
31 KB
9 KB
69%
https://static.wixstatic.com/media/a88c8c_914bba992b3b41c5b71542b2fbd75a4a~mv2.jpg/v1/fill/w_430,h_420,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/31-Pleasant-St.jpg
50 KB
17 KB
66%
https://static.wixstatic.com/media/a88c8c_776f1e5f8f8d4afda03d5984852e6758~mv2.png/v1/fill/w_49,h_7,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/Compass_Logo_H_W.png
553 bytes
207 bytes
63%
https://static.wixstatic.com/media/a88c8c_d493e34bdfbe4ee28f116a11549e9610~mv2.png/v1/fill/w_430,h_476,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/a88c8c_d493e34bdfbe4ee28f116a11549e9610~mv2.png
13 KB
5 KB
60%
https://static.wixstatic.com/media/a88c8c_d3d7916ce7e545f39421abd7b71495ce~mv2.jpg/v1/fill/w_430,h_330,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/1457-Tremont-St.jpg
41 KB
16 KB
60%
https://static.wixstatic.com/media/a88c8c_9f7941e26d4d479cbd84a190f6b46b97~mv2.jpg/v1/fill/w_430,h_318,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/292highstreet-52-2.jpg
34 KB
15 KB
57%
https://static.wixstatic.com/media/a88c8c_06ab2c57350b455ca4d0a5ae9bedaaab~mv2.png/v1/fill/w_430,h_309,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/a88c8c_06ab2c57350b455ca4d0a5ae9bedaaab~mv2.png
46 KB
21 KB
53%
https://static.wixstatic.com/media/a88c8c_3a24762fc7e04e00a5aaa8eea1b5db06~mv2.jpg/v1/fill/w_430,h_267,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/89-Farm-Lane.jpg
40 KB
19 KB
53%
https://static.wixstatic.com/media/a88c8c_45c17636f3cc464e9a21eb79f0a4891e~mv2.png/v1/fill/w_386,h_54,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/NMB%20Wordmark.png
8 KB
4 KB
52%
https://static.wixstatic.com/media/a88c8c_45c17636f3cc464e9a21eb79f0a4891e~mv2.png/v1/fill/w_402,h_55,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/NMB%20Wordmark.png
9 KB
4 KB
52%
https://static.wixstatic.com/media/a88c8c_339f057616414676a11577009734ba4a~mv2.jpg/v1/fill/w_430,h_252,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/22-Hidden-Springs-Ln-B%2BW.jpg
40 KB
20 KB
50%
https://static.wixstatic.com/media/a88c8c_6cb726405c5f4418b79046710a5f73f2~mv2.jpg/v1/fill/w_430,h_508,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/447-W-4th-Street.jpg
86 KB
43 KB
50%
https://static.wixstatic.com/media/a88c8c_06ab2c57350b455ca4d0a5ae9bedaaab~mv2.png/v1/fill/w_242,h_257,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/NMB%20Crest.png
26 KB
13 KB
49%
https://static.wixstatic.com/media/a88c8c_c518885830744aae9cfe0ca8b5f92095~mv2.jpg/v1/crop/x_0,y_60,w_1023,h_1180/fill/w_147,h_170,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/Fher%20Bagis_edited.jpg
2 KB
857 bytes
48%
https://static.wixstatic.com/media/a88c8c_d0db34bbef3841518b6e8896cc48757b~mv2.jpg/v1/crop/x_0,y_69,w_1024,h_1181/fill/w_147,h_170,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/Isabel%20Feliciano_edited.jpg
2 KB
910 bytes
48%
https://static.wixstatic.com/media/a88c8c_b8c50cdfb9434c8291e952a89a67e623~mv2.jpg/v1/crop/x_0,y_3,w_1024,h_1181/fill/w_147,h_170,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/Holly%20Jones_edited.jpg
2 KB
989 bytes
48%
https://static.wixstatic.com/media/a88c8c_d70fc34f0e6345409bb47577a9ba2853~mv2.jpg/v1/fill/w_147,h_196,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/P2254048copy2_edited.jpg
2 KB
921 bytes
47%
https://static.wixstatic.com/media/a88c8c_339f057616414676a11577009734ba4a~mv2.jpg/v1/fill/w_115,h_86,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/22-Hidden-Springs-Ln-B%2BW.jpg
1 KB
680 bytes
47%
https://static.wixstatic.com/media/a88c8c_776f1e5f8f8d4afda03d5984852e6758~mv2.png/v1/fill/w_148,h_20,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Compass_Logo_H_W.png
3 KB
1 KB
44%
https://static.wixstatic.com/media/a88c8c_d3d7916ce7e545f39421abd7b71495ce~mv2.jpg/v1/fill/w_147,h_82,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/1457-Tremont-St.jpg
1 KB
755 bytes
44%
https://static.wixstatic.com/media/a88c8c_d493e34bdfbe4ee28f116a11549e9610~mv2.png/v1/fill/w_127,h_90,al_c,q_85,usm_0.66_1.00_0.01,blur_3,enc_avif,quality_auto/a88c8c_d493e34bdfbe4ee28f116a11549e9610~mv2.png
1 KB
873 bytes
41%
https://static.wixstatic.com/media/a88c8c_06ab2c57350b455ca4d0a5ae9bedaaab~mv2.png/v1/fill/w_85,h_90,al_c,q_85,usm_0.66_1.00_0.01,blur_3,enc_avif,quality_auto/a88c8c_06ab2c57350b455ca4d0a5ae9bedaaab~mv2.png
1 KB
830 bytes
40%
https://static.wixstatic.com/media/a88c8c_06ab2c57350b455ca4d0a5ae9bedaaab~mv2.png/v1/fill/w_49,h_52,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/NMB%20Crest.png
979 bytes
644 bytes
34%
