midmichiganinteractive.com January 28, 2026
Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.
Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.
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Original Size
Optimized Size
Savings
https://b3660836.smushcdn.com/3660836/wp-content/uploads/2025/10/ChatGPT-Image-Oct-14-2025-03_44_19-PM.png?lossy=2&strip=1&webp=1
92 KB
5 KB
95%
https://b3660836.smushcdn.com/3660836/wp-content/uploads/2016/09/mid_michigan_interactive_back_ground_header.png?lossy=2&strip=1&webp=1
1 KB
345 bytes
67%
https://b3660836.smushcdn.com/3660836/wp-content/uploads/2025/10/AI-Employee-Keating.png?lossy=2&strip=1&webp=1
8 KB
5 KB
37%