j2marketing.com January 27, 2026
Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.
Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.
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Original Size
Optimized Size
Savings
https://cdn.prod.website-files.com/689c94f5e71ca1e4e53831c7%2F68b87536a98a6c4106c0b03e_Reel%20for%20Web%201080p-poster-00001.jpg
15 KB
397 bytes
97%
https://cdn.prod.website-files.com/689c94f5e71ca1e4e53831c7/68c849c12f261030b58b7a33_Riley%20Ellingson.png
6 KB
1 KB
82%
https://cdn.prod.website-files.com/689e0d493958468a3b3dbfd5/690e44cb33a14e721b12de8c_Screenshot%202025-11-07%20at%202.13.04%E2%80%AFPM-p-500.png
64 KB
13 KB
80%
40 KB
8 KB
79%
https://cdn.prod.website-files.com/689c94f5e71ca1e4e53831c7/69330436119399632e6e3217_Firefly%20Spark%20Mockup.webp
190 KB
44 KB
77%
https://cdn.prod.website-files.com/689c94f5e71ca1e4e53831c7%2F68deb6e407e212bd8471f0ce_Huskies%20Logo%20Animation2-poster-00001.jpg
23 KB
6 KB
74%
https://cdn.prod.website-files.com/689c94f5e71ca1e4e53831c7/689df7e6597f04547252c108_Strategy%20Service%20Card.avif
58 KB
25 KB
56%
https://cdn.prod.website-files.com/689c94f5e71ca1e4e53831c7/68b9a2a53a48dcfc51d4d2a0_J2%20Showreel%20Thumbnail-p-500.jpg
4 KB
2 KB
54%
https://cdn.prod.website-files.com/689c94f5e71ca1e4e53831c7/68a71d23bad559d3562fe45c_explore%20card.avif
127 KB
63 KB
50%
https://cdn.prod.website-files.com/689c94f5e71ca1e4e53831c7/689df9bef5306ef2ebdc6b5a_Marketing%20Service%20Card.avif
90 KB
46 KB
49%
https://cdn.prod.website-files.com/689c94f5e71ca1e4e53831c7%2F68deb82b15e5837275061d4f_Fireworks%20On%20The%20Fairway2-poster-00001.jpg
28 KB
14 KB
48%
43 KB
25 KB
41%
https://cdn.prod.website-files.com/689c94f5e71ca1e4e53831c7/696940c5f834bfa3e053d074_9.%20EOS%20We%20Run%20On%20EOS%20Badge-p-500.png
15 KB
9 KB
39%
https://cdn.prod.website-files.com/689c94f5e71ca1e4e53831c7/689df9beeabdf97891dfb993_Research%20Service%20Card.avif
54 KB
34 KB
38%
https://cdn.prod.website-files.com/689c94f5e71ca1e4e53831c7/689e054b4a0a1e67b5b08889_nonprofits.avif
48 KB
37 KB
22%
https://cdn.prod.website-files.com/689c94f5e71ca1e4e53831c7%2F68b9ab2191bed635eee23887_Systems%20Component%20Mockup-poster-00001.jpg
100 KB
78 KB
22%
https://cdn.prod.website-files.com/689c94f5e71ca1e4e53831c7%2F68e9451d82c88fe9e76e2932_Driveway%20Disaster%20Trim%20from%20Colten-poster-00001.jpg
68 KB
54 KB
20%
46 KB
37 KB
19%
https://cdn.prod.website-files.com/689c94f5e71ca1e4e53831c7/68d16aef3c0fd5889b2edfe1_KJ%20Mapes.avif
1 KB
1 KB
18%
https://cdn.prod.website-files.com/689c94f5e71ca1e4e53831c7/68a718ba1fbfbc60a527cc50_Rectangle-2.svg
146 bytes
122 bytes
17%
https://cdn.prod.website-files.com/689c94f5e71ca1e4e53831c7/68a71ba5e1b65e2ae3c395d7_Rectangle-2.svg
146 bytes
122 bytes
17%
50 KB
41 KB
17%
4 KB
3 KB
16%
https://cdn.prod.website-files.com/689c94f5e71ca1e4e53831c7/68c9675b7be685e72731c8b2_Holy%20Cross.svg
5 KB
4 KB
16%
8 KB
7 KB
16%
https://cdn.prod.website-files.com/689c94f5e71ca1e4e53831c7/689e054b0bc142d7c835ff00_residential%20services.avif
43 KB
36 KB
16%
6 KB
5 KB
16%
13 KB
11 KB
15%
https://cdn.prod.website-files.com/689c94f5e71ca1e4e53831c7/68a86fda4e9bc985d24f9526_Company-Logo.svg
8 KB
7 KB
15%
https://cdn.prod.website-files.com/689c94f5e71ca1e4e53831c7/68d1634f6b3744cefe69bb79_Raclin%20Murphy.svg
10 KB
9 KB
15%
https://cdn.prod.website-files.com/689c94f5e71ca1e4e53831c7/68af2a715c7461f29b7cfaa0_Company%20Logo%20Light.svg
8 KB
7 KB
15%
https://cdn.prod.website-files.com/689c94f5e71ca1e4e53831c7/68a7238d741be977d148d5c7_Icon-%2F-Facebook.svg
537 bytes
454 bytes
15%
11 KB
10 KB
15%
https://cdn.prod.website-files.com/689c94f5e71ca1e4e53831c7/68c9675bd0fc7ffcd1b35389_REAL%20Services.svg
11 KB
10 KB
15%
9 KB
7 KB
15%
https://cdn.prod.website-files.com/689c94f5e71ca1e4e53831c7/68c9675b4e821bc165968ab7_Portage%20Township.svg
20 KB
17 KB
15%
839 bytes
711 bytes
15%
https://cdn.prod.website-files.com/689c94f5e71ca1e4e53831c7/68c9675b8fd58d9f97c704c1_Rise%20N%20Roll.svg
30 KB
25 KB
15%
https://cdn.prod.website-files.com/689c94f5e71ca1e4e53831c7/68a7238d6aec3dcf03f6d705_Icon-%2F-Youtube.svg
884 bytes
749 bytes
15%
https://cdn.prod.website-files.com/689c94f5e71ca1e4e53831c7/68c9675bee9a56539da7398c_Bens%20Soft%20Pretzels.svg
50 KB
42 KB
15%
43 KB
37 KB
15%
https://cdn.prod.website-files.com/689c94f5e71ca1e4e53831c7/68a7238d284196e1bfac9a73_Icon-%2F-Instagram.svg
1 KB
978 bytes
15%
1 KB
1 KB
15%
https://cdn.prod.website-files.com/689c94f5e71ca1e4e53831c7/68a7238db9cc825ec293bb3e_Icon-%2F-LinkedIn.svg
2 KB
1 KB
15%
3 KB
3 KB
15%
2 KB
2 KB
15%
2 KB
2 KB
15%
3 KB
3 KB
15%
13 KB
11 KB
15%
https://cdn.prod.website-files.com/689c94f5e71ca1e4e53831c7/68c9675be31005a5222e9a5b_Boys%20%26%20Girls%20Club.svg
31 KB
26 KB
15%