ian-black.com July 16, 2025
Slow images are costing you visitors and revenue.
Every second of load time costs conversions. Research shows a 1-second delay reduces conversions by 7%. Your images could be 53% smaller — that's a meaningful speed gain ready for the taking.
Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.
"PicPerf is one of the best services I've used. You just add a prefix to your asset URLs, and then it just works."
Eric Barnes / Laravel News
"PicPerf optimizes the images for me and automatically uses the best format for the user. What more could you want?"
Jason Beggs / Design to Tailwind
✓ 14-day free trial ✓ Near-immediate results ✓ Free setup consultation
Original Size
Optimized Size
Savings
https://static.wixstatic.com/media/0bb47c_f0fb54b1ddcb45639cbcf6ffb2394caf~mv2.jpg/v1/fill/w_804,h_623,al_c,q_85,enc_avif,quality_auto/0bb47c_f0fb54b1ddcb45639cbcf6ffb2394caf~mv2.jpg
52 KB
17 KB
68%
https://static.parastorage.com/services/editor-elements-library/dist/thunderbolt/media/shdbottom.3e41aef2.png
21 KB
9 KB
59%
https://static.wixstatic.com/media/cf4f59_0789396dd3c44851856266a3c9d64ca1~mv2.jpeg/v1/crop/x_151,y_0,w_698,h_750/fill/w_304,h_327,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/101%20paramount.jpeg
20 KB
9 KB
55%
https://static.wixstatic.com/media/cf4f59_e9371041e9a641b7b146b5f261154bfa~mv2.jpeg/v1/crop/x_160,y_0,w_681,h_661/fill/w_337,h_327,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/pnc%20building%20.jpeg
17 KB
8 KB
53%
https://static.wixstatic.com/media/0bb47c_f0fb54b1ddcb45639cbcf6ffb2394caf~mv2.jpg/v1/fill/w_147,h_67,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/0bb47c_f0fb54b1ddcb45639cbcf6ffb2394caf~mv2.jpg
1 KB
551 bytes
51%
https://static.wixstatic.com/media/11062b_a7fd41d75482484ca10a04dd7e5b0c63~mv2.jpg/v1/fill/w_980,h_932,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/11062b_a7fd41d75482484ca10a04dd7e5b0c63~mv2.jpg
25 KB
13 KB
49%
https://static.wixstatic.com/media/cf4f59_e022aff050ff4bb0b5fba180608d4c27~mv2.webp/v1/fill/w_310,h_329,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/240%20S%20PIneapple.webp
25 KB
13 KB
49%
https://static.wixstatic.com/media/0bb47c_d345f7dcb9664a07a38ddce2834f788df000.jpg/v1/fill/w_980,h_907,al_c,q_85,usm_0.33_1.00_0.00,enc_avif,quality_auto/0bb47c_d345f7dcb9664a07a38ddce2834f788df000.jpg
87 KB
46 KB
47%
https://static.wixstatic.com/media/11062b_a7fd41d75482484ca10a04dd7e5b0c63~mv2.jpg/v1/fill/w_147,h_98,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/11062b_a7fd41d75482484ca10a04dd7e5b0c63~mv2.jpg
2 KB
1 KB
46%
https://static.wixstatic.com/media/0bb47c_d345f7dcb9664a07a38ddce2834f788df000.jpg/v1/fill/w_147,h_83,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/0bb47c_d345f7dcb9664a07a38ddce2834f788df000.jpg
2 KB
931 bytes
46%
https://static.wixstatic.com/media/0bb47c_542e25e8700245e688820d93c758a37d~mv2.jpg/v1/fill/w_154,h_60,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/IBRE%20LOGO_Bev-01.jpg
3 KB
1 KB
46%
https://static.wixstatic.com/media/e9bb463a1bc4434c9d33b81b1fe937f5.png/v1/fill/w_30,h_30,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/e9bb463a1bc4434c9d33b81b1fe937f5.png
985 bytes
581 bytes
41%
https://static.wixstatic.com/media/e0678ef25486466ba65ef6ad47b559e1.png/v1/fill/w_30,h_30,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/e0678ef25486466ba65ef6ad47b559e1.png
965 bytes
573 bytes
41%
https://static.wixstatic.com/media/f61c7a3b4b4947b28511a25034973383.png/v1/fill/w_30,h_30,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/f61c7a3b4b4947b28511a25034973383.png
944 bytes
569 bytes
40%
https://static.wixstatic.com/media/da7ef6dd1302486c9a67baebe4b364bc.png/v1/fill/w_30,h_30,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/da7ef6dd1302486c9a67baebe4b364bc.png
1 KB
627 bytes
38%
