folks.marketing
March 15, 2026

You could reduce your image size by 59% (80 KB), saving seconds of total load time.

Based on < internet speed. Download speed baselines from Chrome DevTools. Actual time may vary.
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Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.

Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.

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...it takes just a few minutes to set up & start seeing the gains!

Original Size
Optimized Size
Savings
https://folks.marketing/wp-content/uploads/2025/09/upscalemedia-transformed-1-scaled.webp
67 KB
20 KB
70%
https://folks.marketing/wp-content/plugins/logos-showcase/bxslider/images/bx_loader.gif
7 KB
3 KB
53%
https://folks.marketing/wp-content/uploads/2025/11/AI-Assistant-1.webp
61 KB
32 KB
47%