firstdirectmarketing.com
January 17, 2026

Your site's images could be 74% (1,367 KB) smaller. That's seconds of extra load time your visitors are waiting on.

Based on < internet speed. Download speed baselines from Chrome DevTools. Actual time may vary.
Start Over

Slow images are costing you visitors and revenue.

Every second of load time costs conversions. Research shows a 1-second delay reduces conversions by 7%. Your images could be 74% smaller — that's a meaningful speed gain ready for the taking.

Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.

"PicPerf is one of the best services I've used. You just add a prefix to your asset URLs, and then it just works."

Eric Barnes / Laravel News

"PicPerf optimizes the images for me and automatically uses the best format for the user. What more could you want?"

Jason Beggs / Design to Tailwind

✓ 14-day free trial ✓ Near-immediate results ✓ Free setup consultation
Original Size
Optimized Size
Savings
https://firstdirectmarketing.com/wp-content/uploads/2025/02/1-768x419.png
281 KB
12 KB
96%
https://firstdirectmarketing.com/wp-content/uploads/2025/02/1-124348%20PM-768x419.png
345 KB
24 KB
93%
https://firstdirectmarketing.com/wp-content/uploads/2025/05/image_fx-6-768x419.png
231 KB
42 KB
82%
https://firstdirectmarketing.com/wp-content/uploads/2025/05/1-768x419.png
256 KB
63 KB
75%
https://firstdirectmarketing.com/wp-content/uploads/2025/02/Naples-Mattress-Testimonial-thumbnail.webp
278 KB
70 KB
75%
https://firstdirectmarketing.com/wp-content/uploads/2024/11/Englander-Testimonial-Video-Thumbnail.webp
82 KB
37 KB
54%
https://firstdirectmarketing.com/wp-content/uploads/2024/09/Englander_Logo_RGB_360x.avif
4 KB
2 KB
52%
https://firstdirectmarketing.com/wp-content/uploads/2024/11/Snooze-Testimonial-Video-Thumbnail.webp
105 KB
57 KB
45%
https://firstdirectmarketing.com/wp-content/uploads/2024/11/BMO-Testimonial-Video-Thumbnail.webp
86 KB
47 KB
45%
https://firstdirectmarketing.com/wp-content/uploads/2024/11/GDM-Testimonial-Video-Thumbnail.webp
61 KB
35 KB
43%
https://firstdirectmarketing.com/wp-content/uploads/2026/01/Why-Your-Website-Isnt-Converting-And-How-to-Fix-It-768x432.webp
31 KB
22 KB
30%
https://firstdirectmarketing.com/wp-content/uploads/2024/11/Embracing-Endings-Testimonial-Video-Thumbnail.webp
33 KB
24 KB
28%
https://firstdirectmarketing.com/wp-content/uploads/2026/01/People-Dont-Shop-in-Straight-Lines-Anymore-768x432.webp
15 KB
11 KB
26%
https://firstdirectmarketing.com/wp-content/uploads/2024/11/Profitmaker-AG-logo-768x432.webp
24 KB
20 KB
17%

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