essentialbusinessmedia.com
March 15, 2026

You could reduce your image size by 58% (400 KB), saving seconds of total load time.

Based on < internet speed. Download speed baselines from Chrome DevTools. Actual time may vary.
Start Over

Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.

Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.

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...it takes just a few minutes to set up & start seeing the gains!

Original Size
Optimized Size
Savings
https://essentialbusinessmedia.com/wp-content/uploads/2024/06/abstract.webp
45 KB
4 KB
90%
https://essentialbusinessmedia.com/wp-content/uploads/2024/06/FSScreen_Grocery_YourAd2-scaled.jpg
478 KB
172 KB
64%
https://www.gstatic.com/recaptcha/api2/logo_48.png
2 KB
1 KB
40%
https://essentialbusinessmedia.com/wp-content/uploads/2024/05/Marketing-Team.jpg
161 KB
109 KB
32%
https://essentialbusinessmedia.com/wp-content/themes/Divi/includes/builder/styles/images/preloader.gif
6 KB
5 KB
29%