downing.nz
April 14, 2026

You could reduce your image size by 36% (48 KB), saving seconds of total load time.

Based on < internet speed. Download speed baselines from Chrome DevTools. Actual time may vary.
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Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.

Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.

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...it takes just a few minutes to set up & start seeing the gains!

Original Size
Optimized Size
Savings
https://www.downing.nz/wp-content/themes/Downing/assets/images/textures/circle_05_01.png
42 KB
14 KB
66%
https://www.downing.nz/wp-content/uploads/2025/11/downing-creative-marketing-travel-and-co-branding-tote-bag-design-480x480.jpg
19 KB
12 KB
34%
https://www.downing.nz/wp-content/uploads/2025/01/SideCar-Group-9-480x480.png
30 KB
22 KB
26%
https://www.downing.nz/wp-content/uploads/2019/06/Downing-Logo-Minimal-01.svg
3 KB
3 KB
20%
https://www.downing.nz/wp-content/plugins/webtoffee-cookie-consent/lite/frontend/images/revisit.svg
3 KB
3 KB
15%
https://www.downing.nz/wp-content/uploads/2024/07/Downing-Team-2024-480x320.jpg
19 KB
16 KB
15%
https://www.downing.nz/wp-content/plugins/webtoffee-cookie-consent/lite/frontend/images/close.svg
1 KB
1 KB
15%
https://www.downing.nz/wp-content/plugins/webtoffee-cookie-consent/lite/frontend/images/webtoffee.svg
14 KB
12 KB
15%