downing.nz April 14, 2026
Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.
Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.
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Original Size
Optimized Size
Savings
42 KB
14 KB
66%
https://www.downing.nz/wp-content/uploads/2025/11/downing-creative-marketing-travel-and-co-branding-tote-bag-design-480x480.jpg
19 KB
12 KB
34%
30 KB
22 KB
26%
3 KB
3 KB
20%
3 KB
3 KB
15%
19 KB
16 KB
15%
1 KB
1 KB
15%
https://www.downing.nz/wp-content/plugins/webtoffee-cookie-consent/lite/frontend/images/webtoffee.svg
14 KB
12 KB
15%