creatitive.com
February 9, 2026

You could reduce your image size by 77% (1,901 KB), saving seconds of total load time.

Based on < internet speed. Download speed baselines from Chrome DevTools. Actual time may vary.
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Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.

Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.

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Original Size
Optimized Size
Savings
https://b2281820.smushcdn.com/2281820/wp-content/uploads/branding-process-6-2.jpg?lossy=1&strip=1&webp=1&size=300x0
1,016 KB
70 KB
93%
https://b2281820.smushcdn.com/2281820/wp-content/uploads/branding-process-10-1.jpg?lossy=1&strip=1&webp=1&size=300x0
790 KB
83 KB
89%
https://b2281820.smushcdn.com/2281820/wp-content/uploads/brand-strategy-heron-Hero_2.jpg?lossy=1&strip=1&webp=1
243 KB
69 KB
71%
https://b2281820.smushcdn.com/2281820/wp-content/uploads/fitometry-web-development-300x169.png?lossy=1&strip=1&webp=1
21 KB
9 KB
55%
https://b2281820.smushcdn.com/2281820/wp-content/uploads/2021/09/creatitive-logo.png?lossy=1&strip=1&webp=1&size=60x0
1 KB
549 bytes
50%
https://www.gstatic.com/recaptcha/api2/logo_48.png
2 KB
1 KB
40%
https://creatitive.com/wp-content/uploads/creatitive-icon.svg
776 bytes
635 bytes
18%
https://creatitive.com/wp-content/uploads/halftone-gray.svg
406 KB
345 KB
15%