carsonmarketinginc.com
March 14, 2026

You could reduce your image size by 86% (189 KB), saving seconds of total load time.

Based on < internet speed. Download speed baselines from Chrome DevTools. Actual time may vary.
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Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.

Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.

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...it takes just a few minutes to set up & start seeing the gains!

Original Size
Optimized Size
Savings
https://carsonmarketinginc.com/blog/wp-content/uploads/2016/04/Publicity-Secrets-270x250.png
126 KB
9 KB
93%
https://carsonmarketinginc.com/blog/wp-content/uploads/2016/03/Man-on-mountain-slider-e1458955767886-1554x500.jpg
57 KB
8 KB
87%
https://carsonmarketinginc.com/blog/wp-content/uploads/2016/03/cropped-Logo-Dark-Green-e1458769616294.jpg
7 KB
2 KB
67%
https://carsonmarketinginc.com/blog/wp-content/uploads/2016/03/thinktank-light-bulb-270x250.jpg
13 KB
5 KB
61%
https://carsonmarketinginc.com/blog/wp-content/uploads/2016/03/Contact-Us-270x184.jpg
18 KB
8 KB
56%