brilliantmarketingcompany.com January 28, 2026
Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.
Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.
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Original Size
Optimized Size
Savings
1 KB
42 bytes
96%
1 KB
92 bytes
91%
https://brilliantmarketingcompany.com/files/2025/01/289819648_570276691267271_7890537474355538680_n.png
183 KB
16 KB
91%
74 KB
7 KB
90%
145 KB
18 KB
87%
153 KB
25 KB
84%
95 KB
16 KB
83%
50 KB
10 KB
80%
30 KB
7 KB
78%
67 KB
15 KB
77%
29 KB
7 KB
76%
11 KB
3 KB
75%
https://brilliantmarketingcompany.com/files/shutterstock/2021/03/1616440342342_shutterstock_126136619_1616440130_e19f61e3fe196eb69821f85c7e56c4a2ab.jpg?w=720&h=NaN
48 KB
12 KB
75%
https://brilliantmarketingcompany.com/files/shutterstock/2021/03/1616440342342_shutterstock_126136619_1616440130_e19f61e3fe196eb69821f85c7e56c4a2ab.jpg?w=720&h=NaN&ct=1
48 KB
12 KB
75%
36 KB
9 KB
74%
36 KB
9 KB
74%
https://brilliantmarketingcompany.com/wp-content/themes/beacon-easton/img/transparent.png?w=720&h=NaN
13 KB
3 KB
74%
24 KB
7 KB
73%
80 KB
24 KB
71%
68 KB
21 KB
69%
81 KB
25 KB
68%
81 KB
25 KB
68%
40 KB
13 KB
68%
40 KB
13 KB
68%
49 KB
16 KB
68%
49 KB
16 KB
68%
61 KB
22 KB
64%
41 KB
15 KB
62%
173 KB
65 KB
62%
57 KB
22 KB
61%
57 KB
22 KB
61%