brandaffairs.ch March 16, 2026
Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.
Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.
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Original Size
Optimized Size
Savings
59 KB
4 KB
93%
77 KB
6 KB
92%
40 KB
9 KB
76%
32 KB
9 KB
73%
29 KB
8 KB
72%
30 KB
9 KB
71%
https://brandaffairs.ch/wp-content/uploads/2022/09/ACTION-X5-PACKSHOT-sRGB-100_2021_IMGP4908-320x240.jpg
39 KB
13 KB
66%
https://brandaffairs.ch/wp-content/uploads/2025/10/Social-Media-Crisis-Management-brand-affairs-320x179.jpg
12 KB
4 KB
65%
4 KB
2 KB
65%
33 KB
12 KB
63%
15 KB
7 KB
54%
12 KB
6 KB
49%
https://brandaffairs.ch/wp-content/uploads/2025/10/Customer-Retention-Tips-brand-affairs-320x179.jpg
11 KB
6 KB
47%
7 KB
4 KB
46%
10 KB
6 KB
46%
18 KB
10 KB
45%
https://brandaffairs.ch/wp-content/uploads/2025/10/Lead-Scoring-and-Nurturing-brand-affair-320x179.jpg
12 KB
7 KB
45%
12 KB
7 KB
45%
10 KB
6 KB
44%
13 KB
8 KB
43%
4 KB
2 KB
43%
https://brandaffairs.ch/wp-content/uploads/2025/10/Swiss-Brand-Positioning-brand-affairs-320x179.jpg
12 KB
7 KB
43%
6 KB
4 KB
42%
https://brandaffairs.ch/wp-content/uploads/2025/10/Content-Personalization-brand-affairs-320x179.jpg
13 KB
7 KB
42%
18 KB
10 KB
41%
16 KB
10 KB
41%
11 KB
7 KB
41%
15 KB
9 KB
41%
13 KB
8 KB
40%
7 KB
4 KB
40%
https://brandaffairs.ch/wp-content/uploads/2025/10/LinkedIn-Ads-SMEs-Switzerland-brand-affairs-320x179.jpg
13 KB
8 KB
40%
16 KB
10 KB
40%
12 KB
7 KB
40%
11 KB
6 KB
39%
17 KB
10 KB
38%
7 KB
4 KB
35%
9 KB
7 KB
28%
11 KB
8 KB
27%
8 KB
6 KB
24%
13 KB
10 KB
24%
9 KB
7 KB
21%
14 KB
11 KB
20%
11 KB
9 KB
19%
https://brandaffairs.ch/wp-content/plugins/borlabs-cookie/assets/images/borlabs-cookie-icon-black.svg
4 KB
3 KB
18%
9 KB
7 KB
18%
10 KB
8 KB
18%
37 KB
31 KB
18%
13 KB
11 KB
17%
https://brandaffairs.ch/wp-content/uploads/2024/07/swiss-prime-site-solutions-case-study-320x168.jpg
10 KB
9 KB
16%
8 KB
7 KB
15%