based-agency.com/lexington-marketing-agency
January 27, 2026

You could reduce your image size by 43% (104 KB), saving seconds of total load time.

Based on < internet speed. Download speed baselines from Chrome DevTools. Actual time may vary.
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Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.

Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.

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...it takes just a few minutes to set up & start seeing the gains!

Original Size
Optimized Size
Savings
https://based-agency.com/wp-content/uploads/2025/06/dark-5-branding-darker-scaled.png
5 KB
1 KB
76%
https://based-agency.com/wp-content/uploads/2025/05/Pensacola-768x432.png
63 KB
28 KB
55%
https://based-agency.com/wp-content/uploads/2025/06/blue.png
8 KB
4 KB
54%
https://based-agency.com/wp-content/uploads/2024/08/Sembro-Design-Supply-768x432.jpg
45 KB
25 KB
44%
https://based-agency.com/wp-content/uploads/2024/08/Portfolio-Clients-03-768x432.jpg
46 KB
27 KB
41%
https://based-agency.com/wp-content/uploads/2024/08/Bluegrass-Haven-768x432.jpg
49 KB
31 KB
36%
https://based-agency.com/wp-content/uploads/2024/08/Layer_1-11.png
13 KB
10 KB
21%
https://based-agency.com/wp-content/uploads/2024/08/Group.png
7 KB
5 KB
17%
https://based-agency.com/wp-content/uploads/2024/08/Layer_1-3.png
4 KB
3 KB
17%