ballenbrands.com
February 9, 2026

You could reduce your image size by 85% (361 KB), saving seconds of total load time.

Based on < internet speed. Download speed baselines from Chrome DevTools. Actual time may vary.
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Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.

Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.

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Original Size
Optimized Size
Savings
https://ballenbrands.com/wp-content/uploads/2019/07/drink-864958_1920.jpg
378 KB
33 KB
91%
https://ballenbrands.com/wp-content/uploads/2026/01/Buyers-and-Sellers-Real-Estate-Website-Blog-Image-300x300.jpg
18 KB
11 KB
40%
https://www.gstatic.com/recaptcha/api2/logo_48.png
2 KB
1 KB
40%
https://ballenbrands.com/wp-content/uploads/2026/01/Website-Ownership-Real-Estate-300x300.jpg
24 KB
16 KB
31%