advertisingissimple.com January 26, 2026
Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.
Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.
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Original Size
Optimized Size
Savings
https://advertisingissimple.com/wp-content/uploads/2025/09/The-Rise-of-Short-Form-Video-Why-Your-Business-Cant-Afford-to-Ignore-It.png
119 KB
12 KB
90%
https://advertisingissimple.com/wp-content/uploads/2025/10/The-Rise-of-Visual-Voice-Search-What-Small-Businesses-Should-Know.png
82 KB
8 KB
90%
https://advertisingissimple.com/wp-content/uploads/2025/11/Google-Business-Profile-Updates-That-Drive-Local-Traffic.png
88 KB
9 KB
90%
https://advertisingissimple.com/wp-content/uploads/2025/12/How-to-Turn-One-Blog-Into-12-Months-of-Content-Using-the-Content-Pillar-Method.png
96 KB
10 KB
89%
https://advertisingissimple.com/wp-content/uploads/2025/08/Is-Your-PPC-Budget-Being-Wasted-5-Signs-Its-Time-for-a-Strategic-Tune-Up.png
112 KB
12 KB
89%
https://advertisingissimple.com/wp-content/uploads/2026/01/What-Business-Discovery-Will-Look-Like-in-AI-Search-in-2026-1.png
80 KB
9 KB
89%
https://advertisingissimple.com/wp-content/uploads/2023/03/ais-before-footer-hero-image-1024x576.jpg
88 KB
25 KB
72%
65 KB
24 KB
64%
37 KB
14 KB
63%
134 KB
63 KB
53%
18 KB
9 KB
49%