adverium.io March 14, 2026
Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.
Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.
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Original Size
Optimized Size
Savings
3,481 KB
63 KB
98%
2,601 KB
56 KB
98%
684 KB
19 KB
97%
563 KB
18 KB
97%
1,859 KB
63 KB
97%
1,051 KB
37 KB
96%
1,441 KB
56 KB
96%
754 KB
34 KB
95%
566 KB
25 KB
95%
1,122 KB
71 KB
94%
22 KB
2 KB
92%
69 KB
10 KB
85%
85 KB
14 KB
84%
275 KB
66 KB
76%
22 KB
7 KB
69%
104 KB
38 KB
63%
31 KB
13 KB
59%
6 KB
3 KB
55%
90 KB
44 KB
51%
7 KB
4 KB
47%
3 KB
2 KB
46%
7 KB
4 KB
46%
8 KB
4 KB
45%
9 KB
5 KB
45%
https://adverium.io/wp-content/uploads/2025/02/Google-Analytics-4-Blog-Post-Hea.width-1200.format-webp_IVibNTT.webp
12 KB
7 KB
42%
834 bytes
524 bytes
37%
815 bytes
527 bytes
35%
815 bytes
527 bytes
35%
815 bytes
527 bytes
35%
815 bytes
527 bytes
35%
6 KB
4 KB
32%
6 KB
4 KB
29%
5 KB
3 KB
28%
2 KB
1 KB
23%
https://adverium.io/wp-content/uploads/2024/10/f55f7d26-944c-4dbd-914d-009563f18848-removebg-preview.png
15 KB
12 KB
21%
https://adverium.io/wp-content/uploads/2024/10/0a5d464f30032ff1e02ef56ad3d40364_1200_80-768x179.webp
19 KB
15 KB
20%
https://adverium.io/wp-content/uploads/2024/10/32a1057d-b9c2-46ec-aa0a-b3fac00383a1-removebg-preview.png
20 KB
16 KB
20%
https://adverium.io/wp-content/uploads/2024/10/f411a7bfecf42c627e38f4c0c0456184_1200_80-768x800.webp
55 KB
44 KB
19%
2 KB
2 KB
18%
742 bytes
617 bytes
17%
2 KB
2 KB
16%